August 25, 2009 in Technology (E)
[prMac.com] Portland, OR - With nearly 50 million iPhones and iPod touches, and over 120 million iPod Classics and iPod nanos in use worldwide, major global brands are realizing the need to begin developing and deploying all new mobile marketing tools to speak to their customers in their mobile lives. One of the most effective tools is custom Notescast(R) titles, the only mobile marketing tool available which allows these brands to extend their products and services into both the iPhone / iPod touch and iPod Classic / iPod nano customer bases, thus reaching out to a combined 150 million mobile devices.
"Major brands are recognizing that more and more of their customers are spending time away from the PC, and are instead using mobile devices to access the same data from their mobile lives." said Mike Westby of TimeStream Software. "Whereas marketing to the PC used to reach everyone, the audience has now stepped away from the PC and fragmented to different mobile devices. It's changed the game, as now brands must speak across the different mobile platforms."
TimeStream Software is the first company to bring mobile marketing to both the iPhone / iPod touch, as well as the iPod Classic / iPod nano with custom Notescast titles, thus allowing companies to promote their products and services across two industry leading platforms reaching 150 million users.
With a custom Notescast title, companies can promote their products and services with up to 1,000 pages of in-depth content, all linked to related photos and video, which their customers can now review in the palm of their hand wherever they go and whenever they want, even if there is no Internet access or cell-phone signal.
"We're finding global brands, such as Hilton, Sheraton Hotels, DoubleTree and others are using Notescasts to extend the content of their web sites, including all the copy, photos, pricing, etc., out beyond the PC and deep into their customers' mobile lives." Continued Mr. Westby. "It's a powerful new way to get your message in front of potential customers when they're commuting to and from work on the subway, while flying at 30,000 feet, even while waiting for their kids' soccer practice to end."
TimeStream Software is an industry leader in the development of custom mobile marketing Notescasts for the iPhone and iPod touch, as well as the iPod Classic and iPod nano. Working with major global brands, such as Starwood Hotels & Resorts, Hilton Hotels, DoubleTree, Sheraton Hotels & Resorts, and others, its innovative custom Notescast titles help accounts drive revenue from an all new customer base of over 50 million iPhone and iPod touch users, as well as over 100 million iPod Classic and iPod nano users. The foremost developer of Notescasts, TimeStream Software is the first company to develop a mobile marketing solution for the globally distributed iPod Classic and iPod nano, thus opening an entirely new marketing distribution vehicle with a world-wide reach. And to complement the iPod Classic and iPod nano, we bring our development expertise and marketing prowess to the iPhone and iPod touch, developing powerful custom Notescast titles, such as our popular guides to Walt Disney World Resort, which have consistently placed in the Top 25 of their respective categories in the App Store. Learn more by visiting TimeStream Software's web site.