Flashforward2007 Launches Podcast Interviews with Conference Speakers

in Seminars and Events (E)

[prMac.com] Ventura, California - August 22, 2007 - The Flashforward Conference and Film Festival launched a free interview series, The Flashforward Podcast, today featuring Robert Hoekman, Jr., author of the critically acclaimed, Designing the Obvious, in the first interview. All interviews can be accessed from the conference website, www.flashforwardconference.com/audio_interviews, and feature leading Flash(R) designers and developers who'll speak at the upcoming Flashforward2007 on September 19"21 in Boston. Christoph Wiese, Flashforward Blog Editor, converses with leading-edge creators of Flash-related solutions who share their experience, insight, and anecdotes. The Flashforward Podcast offers the Flash community an opportunity to learn more about the sessions and the people presenting them.

Hoekman presents What's This Button Do? Communicating Web 2.0 Through Design on Thursday, September 20 at Flashforward2007 Boston www.flashforwardconference.com/sessions?sid=784. He will demonstrate how to communicate the purpose, benefit, and use of new Web 2.0 interaction styles and concepts and how to effectively use text, screenshots, screen casts, and other elements to make web applications easy to learn.

When asked about his upcoming presentation Hoekman replied, "When communicating through design you want to build off patterns that people expect to use - the standard behavior mode - but there are new opportunities, like RSS and tagging, that don't have pre-existing models on the desktop. I help designers anticipate all the different states of a user interaction and create exceptional user experiences."

Robert Hoekman, Jr., is an interaction designer and usability specialist who has worked with GoDaddy.com, Macromedia, Adobe, United Airlines, Cisco Systems, and countless others to provide superior user experiences to a wide range of audiences. His recent work focuses on how to consistently reproduce great Web-based software in real-world projects.

"The Flashforward Podcasts are a fun way to learn more about the speakers presenting in September. These speakers are our heroes, and we love listening to them discuss their craft. We hope others in the community do as well," said Lynda Weinman, CEO, lynda.com events. "My training background inspires me to share as much Flash-related information as we can before, during, and after our conference - through the podcasts, access to the lynda.com Online Training Library(R), and through interviews we've included on other websites. Our hope is to contribute to the vibrant Flash community - who are so willing to share ideas, knowledge, and tactics with each other - running right up to and beyond the conference."

The Flashforward Podcast will include interviews with many speakers including Hoekman, Marc Leuchner and Matt Wright, Dave Schroeder, and Lisa Larson and will be updated frequently through September 19th when Flashforward2007 kicks off.

About the Flashforward Conference and Film Festival:
Flashforward is the longest-running and largest Adobe(R) Flash(R) user conference in the world. Flashforward2007 Boston, entering its eighth year, is a three-day event filled with sessions led by the world's leading Flash designers and developers, offering education, best practices, and inspirational case studies in Flash, Flex, ActionScript, and Apollo. Flashforward2007 Boston, developed and produced by lynda.com events, inc., in cooperation with lynda.com, includes the international Flashforward Film Festival and Awards ceremony and a Flash-related Expo Hall with opportunities for the entire Flash community to network and share knowledge. September 19-21, 2007 Boston Marriott Copley Place.

For more information www.flashforwardconference.com

Flashforward Sponsors
Flashforward2007 Boston is supported by key industry partners led by Platinum Sponsor, Adobe; Gold Sponsor, Quark; Silver Sponsor, Revolver; Internet Lounge and King's Party Sponsor, Walt Disney Internet Group; Welcome Reception Sponsor, Thumbplay; Expo-Sure Time Party Sponsor, Arnold; Bookstore Sponsor, Peachpit; Job Fair Presenting Sponsor, Imc2; WiFi Sponsor, Influxis, and; Media Sponsors, TechTracker, ProductionHUB, and Netdiver.

For more information www.flashforwardconference.com/sponsors

About Flashforward Conference and Film Festival: Flashforward is the longest-running and largest Adobe(R) Flash(R) user conference in the world. Flashforward2007 Boston, entering its eighth year, is a three-day event filled with sessions led by the world's leading Flash designers and developers, offering education, best practices, and inspirational case studies in Flash, Flex, ActionScript, and Apollo. Flashforward2007, developed and produced by lynda.com events, inc., in cooperation with lynda.com, includes the international Flashforward Film Festival and Awards ceremony and a Flash-related Expo Hall with opportunities for the entire Flash community to network and share knowledge. September 19-21, 2007 Boston Marriott Copley Place. For more information www.flashforwardconference.com

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