Art Directors Club introduces ADC Design Sphere Award

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[prMac.com] NEW YORK, NY - October 25, 2007 - The Art Directors Club announces the new Design Sphere Award category and the inaugural jury chair. ADC is first creative collective of its kind. Global membership spans the disciplines of design, advertising and visual communications. The 87th Annual Awards Call for Entries officially opened on October 22, 2007. The new ADC Sphere Award will honor the most outstanding body of work featuring design innovation in a sustained program of design for a single client by a single design firm.

The winner of the ADC Design Sphere Award will set the standard for excellence in design communications. This award will be given to design solutions that combine and convey brand relevance with consistent, impactful and emotional connections across a variety of touch points and will also inspire the next generation of designers. Entries need to be time bound.

Chairing the new ADC Design Sphere Award Jury for the 87th Annual Awards is Marc Gobé, chairman, chief executive officer and executive creative director of Desgrippes Gobé, a thirty-year design and branding consultancy with offices around the world in New York, Paris, Brussels, Shanghai, Hong Kong, Seoul and Tokyo.

"With Gobé at the helm, the inaugural ADC Design Sphere Jury will seek out a body of work that synthesizes strategic insight into creative executions that are viscerally distinct and compelling - and that, when viewed collectively, represent some of the most successful initiatives in the world," says Ami Brophy, executive director of ADC.

ADC Sphere entries will be separated into two categories - General and Non-Profit. The jury will evaluate work submitted by design firms from around the world. Last year, the ADC Annual Awards drew entries from 50 countries, 27 of which were represented as winners in the 86th Art Directors Annual.

The 87th Annual Awards Call for Entries, officially opening today, October 22, 2007, was designed by thehappycorp, a New York-based design and branding studio. Results of the competition will be announced at a gala ceremony at the ADC Gallery in New York in the spring of 2008, and will be exhibited around the world and published in the Art Directors Annual 87, the longest-running archive of leading creative work in global advertising and design.

Paul Lavoie, ADC Board President, Chairman& Chief Creative Officer, TAXI INC., says, "the relationship with Design is deeply rooted in the history of our club. ADC's new award recognizes design's ability to influence our perceptions over time and at its best, have a huge impact on our lives and society."

"Design leverages the power of brands by connecting with emotions - it brings consumers real experiences that stimulate their senses," says Marc Gobé. "Design is about discovery and bonding, powerfully enhancing a brand's voice by migrating across media through word of mouth to attain widespread cultural endorsement. The jury of the Sphere Awards will be the first of its kind to reward those designers and brands that have consistently expressed their identity in an energizing and focused way, remaining true to their values and exciting the public's imagination along the way."

About Marc Gobé:
Marc Gobé is a thought leader in the industry, an author and a global lecturer on branding and design. Trained as a designer and a graduate from the Ecole Professionelle de Dessin Industriel in Paris, Gobé's broad experience in packaging, structural design and architecture has attracted a multifaceted mix of apparel, beauty, and consumer brand corporations. Gobé serves on the board of The Alliance Francaise in New York, on the executive committee of the Spark Design Awards, and is a member of The Art Directors Club, the Fragrance Foundation and AIGA. He is also member of the French Who's Who.

Gobe's Emotional Branding, a book that started a movement in the industry, is at the core of Desgrippes Gobé's philosophy. Gobé is also the author of Citizen Brand and the recently released Brandjam. Emotional Branding has been translated into 12 languages and has become mandatory reading for leading business schools around the world.

About Desgrippes Gobé:
Desgrippes Gobé is a leading design and branding consultancy. The firm maintains that design is one of the most under leveraged and powerful tools available to brands. Desgrippes Gobé employs a cross-functional team of strategists, designers, writers, product designers and architects. The company has created some of the most memorable brand identities and design programs for, among others, Ann Taylor, Air France, AOL, Payless, Victoria's Secret, Banana Republic, Coca-Cola, Johnson & Johnson, Weight Watchers, Travelocity, Boucheron, Fauchon, Gillette, Barnes and Noble and Bath and Body Works.

Founded in New York in 1920 as the first creative collective of its kind, the Art Directors Club, Inc. (www.adcglobal.org) is a 501[c]3 not-for-profit organization with an international membership in advertising, design and related visual communications disciplines. ADC's core program - the international Annual Awards competition, exhibition and Art Directors Annual - is now in its 87th year and remains unrivaled as an educational and industry resource. ADC's signature initiatives also include ADC Young Guns biennial showcase of promising professionals age 30 and under; the ADC Hall of Fame; Saturday Career Workshops for talented city high school juniors; Designism, connecting designers to social causes; scholarships, exhibitions, events, and original books and publications.

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