September 2, 2010 in News (E)
[prMac.com] San Francisco, California - The Apple iPhone is defined by its user experience. "Sleek", "Sophisticated" and "Stylish" are only some of the words that come to mind when faced with a shiny new iPhone or iPad. Traditionally, national and global news coverage does not have the same sort of adjectives associated with them. Things like "depressing", "flat" or "biased" are often found more closely tied to how the public views mass news media. Pulling the two together is Blancspot, a revolutionary new way to experience and interact with the news on the iPhone that combines photojournalists elements and solid news reporting with social media and cause activation tools.
The idea has intrigued Apple, which is now prominently featuring Blancspot in the iTunes App Store for the second week running. "We were thrilled at the response we got to Blancspot from Apple", said Camille LeBlanc, CEO of Blancspot Media. "The idea of Blancspot fits hand in hand with the ideology of Apple, where not only is function paramount, but the entire experience of the user. Blancspot is not just news you read - its news you experience."
Being on Apple's good side has its advantages. In the first 24 hours of its release, Blancspot shot to the top five of the best selling news applications, where it stayed for a week. In that time, its sales also landed it the number three position in the coveted top grossing news apps.
The goal of Blancspot is to give consumers a full 360 view of news, allowing them to form their own judgments and become a part of it, either through discussion or active engagement. To do this, Blancspot provides:
* Stunning images from top photojournalists around the world presented in cinematic sequences set to an ever evolving soundtrack.
* An unbiased summary of complex topics with links to relevant external sources on both sides of an story
* Engagement with up to the minute social conversation through a targeted look into Twitter
* The ability to engage with or create causes related to the news
Blancspot is currently available for the iPhone and iPod touch, and to celebrate its successful launch and featuring by Apple has reduced the price to $1.99 for a limited time . An iPad optimized edition of Blancspot is scheduled for a mid September debut. For up to the second headlines and updates, follow Blancspot Media on Twitter @BlancspotMedia, or on Facebook.
Blancspot Media LLC, a privately held, privately financed company headquartered in San Francisco, CA, and was founded in 2009 by Camille LeBlanc, co-founder and former CEO of Roubini Global Economics, a leading macroeconomic information service and strategy firm. The Blancspot team is made up of technology and media veterans whose experience comes from companies such as Yahoo!, Dow Jones, MobiTV, Sega, Apple, Nokia, NBC, and more. The company raised an angel round of funding from private investors led by veteran Hollywood film producer Frank Marshall of Kennedy/Marshall Company. Copyright (C) 2010 Blancspot Media LLC. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.