101 BRIDAL GOWNS iPad App Available Now on the App Store

January 12, 2011 in Lifestyle (E)

[prMac.com] Toronto, Canada - 2 For Life Media Inc. today is pleased to announce the release of 101 BRIDAL GOWNS app on the App Store. This app by 2 For Couples is a must-have for the newly engaged. Complete with a gown directory, featuring trends and silhouettes, and gowns accessorized to the nines, this app will outfit every fashionable bride-to-be. It also includes the 2 WEDDING WIRE so you can keep up-to-date on daily bridal news, views and events!

"From bridal runways shows in NYC to designer look books, we tore through any and every gown we could get our paws on to bring you the best of the best, designers in tow, with a range of prices in mind," says 101 BRIDAL GOWNS editor Milena Canizares. "No matter your style, be it trendy or classic, get ready to be inspired and decked out to the max. Your big day all starts with the dress, but loading up on glam accessories never hurt either. From head to toe, we've got you covered!"

101 BRIDAL GOWNS takes the guesswork out of finding the perfect dress for the big day! Categorized by up-to-the-minute bridal trends, the app presents gorgeous gowns styled alongside luxe handbags, fancy footwear, and beauty loot fit for even the savviest of shoppers. To browse even more bridal gowns in each trend, simply rotate the iPad to landscape mode and search away. Get inspired by 101 BRIDAL GOWNS and if you want a second (or third!) opinion, share your top picks with friends and family via email and Facebook. And for those gotta-have-it accessories in the app, just tap the link and snap them up on the spot!

"We're excited to be releasing this bridal app on the heels of all those holiday engagements (and pending Valentine's proposals)," adds 2 For Life Media Inc. President Diane Hall. "The app features a range of national retailers - Tiffany's, Sephora, Piperlime - and a number of independent brands, such as Roarke NYC and Ficcare. The reader just taps the accessory link to open an in-app browser, which takes them directly to the source where they can get more info or purchase the item."

This bridal app serves as the perfect companion to our popular Ultimate Wedding Planner iPad app which is chock full of friendly, accessible and honest information, including interactive worksheets.

For relationship, newlywed and wedding advice, couples can download the 2 For Couples magazines and apps in the iTunes store. With a spotlight on real couples and their day-to-day lives, 2 For Couples serves up a slew of date night ideas, a whole bucket list of must-do moments, a ton of expert advice and fun couple makeovers.

Device Requirements:
* Compatible with iPad
* Requires iPhone OS 3.2 or later
* 46 MB

Pricing and Availability:
101 BRIDAL GOWNS 1.0 is $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Lifestyle category.

Founded in 2004, 2 For Life Media Inc. is a lifestage media company specializing in couple lifestyle, relationships and weddings. The development of 2 For Life Media Inc. apps is made possible though the support of the Ontario Media Development Corporation. Copyright (C) 2011 2 For Life Media Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


Milena Canizares
416-469-1429 ext. 224

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