MiBeerAge for iOS: Decode the Bottling Date to Find Freshest Beer - Free

in Lifestyle (E)

[prMac.com] Cincinnati, Ohio - CRIRS REI, LLC today is pleased to announce MiBeerAge 1.4 for iPhone and iPod touch, an update to their app that calculates the age, in days, of any bottle or can of beer. In celebration of St. Patrick's Day, the app will be available free from the App Store for four days, March 14 through March 17. Ideally, beer should be consumed within the first 30 days of bottling. The app allows the user to select the brand of beer, enter the alphanumeric code printed on it, and the app automatically decodes and calculates the exact number of days since the beer was canned or bottled. More than 30 different brands are included with regular, free updates. It also has a built-in link to the MiBeerAge website so users may contribute additional brands of beer to the app's growing library.

Using the MiBeerAge app is simple, and the GUI is intuitive and easy to operate. On launch, the top half of the screen is taken up by the cylindrical iPhone odometer display listing more than 30 different brands: Amstel, Anchor Steam, Asahi, Bass, Becks, Beck's Dark, Bud Light, Budweiser, Coors, Coors Light, Corona, Corona Extra, Corona Light, Dos Equis, Foster's, Guinness Draught, Guiness ES, Guiness FE, Heineken, Heineken Light, Labatt Blue, Labatt Blue Light, Miller, Miller Genuine Draft Canada, Miller Genuine Draft USA, Miller Light, Modelo Especial, Molson, Moosehead Canada, Moosehead USA, Negra Modelo, Pacifico, Peroni, Pilsner Urquell, Sapporo, St. Pauli Girl, Sleeman, Spaten Oktoberfest, Stevens Point Special, Tecate, Tsingtao, Warsteiner, etc. The user rotates the display until their choice shows through the translucent selection window, and then touches the Select Your Beer button beneath.

This brings up the input screen, where the user enters the appropriate alphanumeric code located on the can, bottle, or packaging. An Example button is available to give a sample of the coding used for any particular brand. In the case of Miller Light the Example function advises, "On the bottom of the can, neck of the bottle, or the beer packaging there is an expiration, best by, or remove from shelf date. The date example is always a future date. Enter that date e.g., 'SEP2710' or 'OCT1310' from your bottle, can, or package and we'll calculate the age from the day it was born, not the expiration date. Enjoy your beer!" Hitting the Enter button after entering the code computes the exact age, in days, of any beer they may be planning to purchase.

Feature Highlights:
* Always purchase the freshest, best tasting beer using MiBeerAge
* Simple to use, the app includes more than 30 different brands of beer
* Version 1.4 adds 10 additional brands to the spinning wheel selector
* Add additional beers to the list using the in-app submission feature
* Includes sample codes for all beers listed
* Taste quality chart helps interpret results of determined age

There are numerous factors that may affect the taste of beer, but among the most important is the freshness. MiBeerAge suggests that beer 0 - 30 days old will taste excellent; 31 - 60 days, very good; 61 - 90 days, good; 91 - 120 days average; 120 days, poor. Other important factors include: temperature (always buy cold beer), the Pasteurization process employed, the sterile filtration process, the bottle/can conditioning process, and the beer recipe.

"Millions of people buy beer every day, but the date codes are often undecipherable," stated company President Roderick Fitzgerald. "Using MiBeerAge anyone can easily choose the freshest beer every time."

Device Requirements:
* iPhone, iPod touch; iPad release in April
* iOS 4.0 or later
* 0.5 MB

Pricing and Availability:
MiBeerAge 1.4 is $1.99 (USD) and available worldwide exclusively through the App Store in the Lifestyle category. MiBeerAge 1.4 will be free from March 14 - March 17 in honor of St. Patrick's Day. Review copies are available upon request.

Located in Cincinnati, Ohio CRIRS REI, LLC is a privately held company founded in 2009. The company, which specializes in mobile phone apps, is led by company president Roderick Fitzgerald. Copyright (C) 2011 CRIRS REI, LLC. All Rights Reserved. Apple, the Apple logo, iPhone, iPad and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.



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