M-commerce pioneer MobiCart secures investment

in Business (E)

[prMac.com] Newcastle upon Tyne, UK / San Francisco, US - After making its debut at the world-renowned DEMO conference in Silicon Valley, California, MobiCart has just received investment from the Finance for Business North East Angel Fund as part of its $500,000 seed funding round. MobiCart has gone from strength to strength, helping to fuel growth in this rapidly-expanding market. Last year, MobiCart became one of the first m-commerce app builders, making it easy for online retailers to tap into the growing mobile industry.

And after securing investment from the Finance for Business North East Angel Fund as part of its funding round, work is set to start on a series of exciting new projects.

The iPhone platform launched last year and is already proving a hit. Support for Android and iPad are due to be released in the next eight weeks, with Blackberry and Windows Mobile unveiled later on in the year.

MobiCart is also developing its own platform and extension marketplace and is working on a web app version of its native app builder, making it accessible to an even wider audience.

CEO and founder Wladimir Baranoff-Rossine said: "We're delighted with the investment, which will enable us to pave the way with our vision for the future of mobile commerce. Within the next decade the whole industry will move to mobile. MobiCart will be at the forefront with a product that can't be beaten on price, value or service."

The investment will also enable MobiCart to introduce innovative features to its app builder, including a bar code scanner, virtual coupons, loyalty schemes and much more.

John White, CEO of Rivers Capital Partners - managers of the Finance for Business North East Angel Fund, said: "This is a very exciting investment opportunity for us. Since having the idea and launching MobiCart at DEMO, Wladimir has achieved considerable success. MobiCart provides an exciting glimpse of the future of mobile commerce and we are confident that with our investment the growth traction MobiCart has shown will be accelerated."

Finance for Business North East is a 125m publicly-backed venture capital fund created by regional development agency One North East. It will support up to 850 small and medium sized companies in North East England over the next five years, with the aim of creating more than 5,000 jobs. The European Investment Bank is committing 62.5 million into the fund, with 44.25 million coming from the European Regional Development Fund 2007-2013 and 18.25 million from One North East. North East Finance, based in Newcastle, manages the fund on a day-to-day basis. A summary of each of the funds, and the contact details of the fund managers, can be found on their website.

MobiCart is a startup that is taking m-commerce to a new level of personalization by enabling anyone to quickly deploy a native storefront application on iOS and Android devices. MobiCart is a completely free solution that combines a customized application development platform with an online ecosystem for sharing extensions. Copyright (C) 2010-2011 MobiCart. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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