TvTak Showcases iPhone App for TV Show Detection at TechCrunch Disrupt

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[prMac.com] New York, New York - TvTak, an innovative developer of video recognition mobile applications, will showcase for the first time in the United States, a new iPhone App that propels television interactivity to higher levels of engagement at the TechCrunch Disrupt convention held in New York City from May 23-25, in the Start-Up Alley.

A viewer points his/her iPhone to the TV screen, and TvTak detects the show or the commercial within one second. It works on any television set. The user has all the info for direct dialogue with the sponsor, and for sharing with friends.

TvTak has developed unique patent-pending algorithms for instant recognition of TV shows and commercials while they are being broadcast. Leveraging this technology running on smart phones and tablets, TvTak opens new avenues for social networking, advertising and content sharing.

Call-to-Action, Straight-to-the-Product
TvTak offers new types of direct engagement between viewers and advertisers that promote brand loyalty, instant purchases and sharing. Advertisers can create an immediate call to action. Users can "spread the word" with spontaneity and no hassle. When a show or ad catches a viewer's eye and interest, his/her smartphone and TvTak technology lets them immediately interact. Point the smartphone, click to get more info or place a call or download a free app offered by the sponsor. What's more; it's extremely easy to post the info to social networking sites so users can share their favorites.

A Software Development Kit for TV Companion Apps
With TvTak, iPhone SDK (Software Development Kit), Social TV Application Developers, Interactive Agencies, Advertisers and Media Companies are able to launch their own Television Companion Apps including video recognition for real-time television programs and advertising, and real-time cues to trigger instantly events within TV companion Apps.

About TechCrunch Disrupt
TechCrunch Disrupt NYC 2011 is TechCrunch's second annual conference in New York City attracting over 1,500 leading technology innovators and investors and over 150 new startups. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate the most timely disruptions in media, advertising and technology. Afternoons host the Startup Battlefield where 25 new companies will launch for the first time on stage, selected to present from more than 500 applications received from around the world. Another 100 early-stage startups will exhibit in Startup Alley. TechCrunch will award a $50,000 grand prize along with other award recognitions at the conclusion of the conference. The conference is May 23-25, 2011, at Pier 94 located at 711 12th Avenue (at 55th Street & West Side Hwy) in Midtown New York.

TvTak is an innovative startup that develops smartphone apps for instant recognition of TV shows and commercials as they are being broadcast. A viewer points his/her iPhone to the TV screen, and TvTak detects the show or the commercial within one second. It works on any television set. TvTak offers new types of direct engagement between viewers and advertisers. See something that interests you? Advertisers can create an immediate call to action with spontaneity and no hassle. Watching an inspiring commercial; see it, point and click to call, to get more info, or download a cool app sponsored by the brand. TvTak has been selected as one of the 6 most promising start-ups to present at Techonomy3 in Tel Aviv. TvTak is located at Omer Industrial Park, at the edge of Israel's Negev. Copyright (C) 2011 TvTak. All Rights Reserved.

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