Martha's Vineyard Interactive Travel App Available on iTunes

in Travel (F)

[] Vineyard Haven, Massachusetts - Martha's Vineyard Online has announced Martha's Vineyard Interactive Guide 2.0, the immediate availability of an innovative new smartphone app. This interactive travel guide employs geo-location, dozens of videos, interactive mapping, itinerary planning, event calendars, and even 'augmented reality' to help visitors and residents alike make the most of their Vineyard experience - and with extensive social media integration, to share that experience with friends and family the world over.

This application, currently available only for the Apple iPhone provides mapping and directional information for hundreds of Vineyard businesses and landmarks, extensive restaurant listings (complete with menus), movies, live entertainment, business services, weather and more. This app not only shows you the nearest gas station, garden center or great bar, but gives you directions there - whether you're driving, biking or walking.

Susan Goldstein, owner of the popular Mansion House in Vineyard Haven, now recommends this app to all of her guests that carry iPhones. "With our free WIFI and this free app, our hotel guests can, in a few minutes, download everything they need to easily navigate the Island from end-to-end. It is a wonderful extension of our concierge services, allowing our guests to now find the nearest public beach, restaurant or details on tonight's live music on their own, whenever and wherever they want."

Dawn Bellante-Holand, General Manager of MVOL, is quick to add, "From the start, we wanted to build a comprehensive 'discovery engine' primarily for the millions of visitors that come to Martha's Vineyard each year, but also for seasonal and year-round residents. It was important to us that the app presented our extensive listings and local knowledge in a way that mimicked how people naturally navigate their surroundings. 'Where is the nearest coffee shop?' is a question people are likely to ask and our interface presents the data in just that way."

This free application is now available in the Apple iTunes App Store - simply search for Martha's Vineyard. Versions for the iPad and Android operating systems will follow next week, and frequent updates are already being planned, the first of which will arrive in September and add photo galleries and guided tour functionality. Subsequent versions utilizing QR codes to power mobile coupons and providing multi-lingual support are planned before year-end.

Device Requirements:
* iPhone, iPad and iPod touch
* Requires iOS 4.0 or later
* 8.1 MB

Pricing and Availability:
Martha's Vineyard Interactive Guide 2.0 is free and available worldwide exclusively through the App Store in the Travel category.

Based in Vineyard Haven, Martha's Vineyard Online started in 1995 as an online directory for Martha's Vineyard businesses and was quickly recognized by Yahoo! as "The Official Site of Martha's Vineyard". Consistently ranked #1 for Martha's Vineyard searches, our extensive business and event listings and hyper-local content help millions of users find information about this popular island and its many attractions. Many Vineyard businesses trust MVOL to represent their brands online and to continue to deliver qualified prospects to their doors. MVOL is committed to remaining the number one online source for all things Vineyard; our mobile presence and the recent release of the first of our smartphone apps is a strong testament to that continuing commitment. Copyright (C) 2011 Martha's Vineyard Online All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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