November 17, 2011 in News (E)
[prMac.com] New York - "You get what you pay for" is an age old adage that implies that anything that is good is required to be expensive. Magzter Inc., the New York based global digital newsstand, is looking to turn that expression on its head.
While publishers have been hit with tens of thousands of dollars in technology development fees to make their publications available on Apple devices, Android devices and on the web as e-zines, Magzter allows them to be instantly available globally with no technology costs or upload fees. As with any newsstand, Magzter participates on a revenue share basis ensuring publishers have no upfront costs to reach a global audience across devices.
"We were the first magazine to have a so called white label app on Apple almost 20 months ago. But the cost of creating the app, linking it to a 'one-click' payment system, maintaining it, upgrading it and then making a whole new system for Android has been exorbitant!" says T. Shans, Publisher of popular regional monthly Galatta Cinema magazine "Magzter has been our saviour. We have tracked downloads from the United States, UK, Australia and all over SE Asia merely through our exposure on Magzter. And the best part ... we have not spent a penny on IT to do all this!" he added.
In addition to making magazines available on all devices, Magzter Inc. has recently announced a new program that allows magazines to be seamlessly available on Apple's iOS5 Newsstand for a small one-time development cost of US$1,999 and ongoing maintenance and upgrades will be done for FREE since Magzter gets the revenue share from the sale of magazines and subscriptions.
"Galatta Cinema's presence on Apple's Newsstand powered by Magzter has helped us further our brand identity while increasing our sales by more than 200% since we launched on Newsstand about 2 weeks ago!" said John Jacob, Business Head of Galatta Media
The list of free benefits for publishers on Magzter is impressive:
* Self-service tools to upload magazines.
* Availability on Apple iOS and Android powered devices globally.
* Web-browser compatibility
* Ability to load multimedia and interactive content.
* Superlative reader experience with multiple options for viewing Readers' purchases on Cloud environment with the ability to transfer across devices.
* Powerful "one-click" in-app purchase capability for single issues or subscriptions
* Links to Facebook and other social media
* All content, pricing and availability controlled by the publisher directly
By creating a common transaction platform for the magazine industry, Magzter has removed the barriers of entry for publishers large and small into the era of digital tablets and smart phone, instant downloads and push notifications, social media marketing and immersive multimedia content distribution. And, as advertisers start coming back to the magazines in their new digital avatar, magazines showing their global reach and technology offerings are going to reap the rewards.
Publishers coming on board for no cost and reaping all these rewards are going to drive Magzter to redefine old adages. And we will all be eagerly waiting to read about it on our tablets and smart phones!
To know more visit www.magzter.com and if you are publisher, you can sign up for FREE on the Magzter Website and start selling immediately across all devices.
* iPhone, iPod touch, iPad, and Android
* Requires iOS 4.0 or later, or Android 1.5 and up
* 2 MB
Pricing and Availability:
Magzter - Magazine store 1.1.1 is free and available worldwide through the App Store in the News category. Magzter - Magazine store is also available on the Android Market.
Magzter Inc., is a New York based startup that has created a global digital and mobile magazine store and newsstand which allows publishers to easily publish to Apple and Android Devices in addition to allowing readers to check out the magazines online for those who don't have these devices. Magzter allows readers to easily buy new magazines, subscribe to them and view multimedia links and video content among other cool content. Magzter Inc. has sales offices in USA and India and is now fast expanding globally with magazines signing up with Magzter from USA, UK, Holland, China, Hong Kong, Thailand, India, Vietnam, Brazil, etc. Copyright (C) 2011 Magzter Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.