December 5, 2011 in News (E)
[prMac.com] New York, New York - Black Enterprise, the premier business, wealth building and investing resource for African Americans since 1970, is now live on the digital frontier through Magzter, the global digital newsstand. Patrons of Black Enterprise magazine can now browse, preview and purchase single issues or subscriptions of their favorite link to African Americans who are serious about success. The digital downloads are compatible with Apple and Android devices, can be ported onto multiple devices and are fully multimedia capable.
"Black Enterprise recognizes the importance of the digital/mobile device market and had made some initial forays into the space through a white label app for Apple and a Nook version for Android users. However, the global reach of Magzter, and the ease of use of our publisher tools, have really been strong factors in them signing up to be available on Magzter." said Girish Ramdas, CEO of Magzter, Inc. "Through Magzter, Black Enterprise will remain up to date with all the platforms - Apple, Android, Kindle Fire, Windows, etc. without having to invest in a huge in-house IT effort. They can focus on their reporting and readers while we ensure they are available on the best digital channels out there." he added.
"Magzter offers Black Enterprise very strong multimedia capabilities that they can leverage to enhance the reading experience for their consumers - AND entice advertisers to bring their multimedia spend back to Black Enterprise magazine. We look forward to their editorial teams taking advantage of this unique capability of Magzter." opined Vijay Radhakrishnan, CTO for Magzter "We are also giving them an Apple Newsstand app powered by Magzter. This will allow them immediate access to the largest pool of purchasing users in the current digital market." he said.
With the mantra of "Wealth for Life", Black Enterprise is putting itself front and center of the revolution taking place with tablets and smartphones changing the way content is delivered - betting that its partnership with New York based Magzter Inc. will open new markets and position Black Enterprise for rapid growth in the digital paradigm.
Magzter Inc., based in New York, has created a global digital and mobile magazine store and newsstand which allows publishers to easily publish to Apple and Android Devices in addition to allowing readers to check out the magazines online for those who don't have these devices. Magzter allows readers to easily buy new magazines, subscribe to them and view multimedia links and video content among other cool content. Magzter Inc. has sales offices in USA and India. Copyright (C) 2011 Magzter Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.