Withings and BodyMedia Partner to Promote Weight Loss

in Mobile Accessories (E)

[prMac.com] Issy-les-Moulineaux, France - Withings, developer of the world's first WiFi-connected personal weight scale, today announced a strategic partnership with wearable body monitor pioneer BodyMedia, Inc. to aid consumers in weight loss efforts. Under the partnership, weight data can be automatically imported into the BodyMedia FIT(TM) Armband System simply by stepping on the Withings WiFi Body Scale, eliminating the need to enter the information into the BodyMedia FIT Activity Manager manually.

The Withings WiFi Scale measures a user's body weight, lean and fat mass, and calculates body mass index (BMI) and automatically transmits the data to a secure personal webpage using the built in WiFi. The data can be accessed from any Internet connected device or the free Withings smartphone application. The scale can track eight users and, if desired, automatically tweet or update the user's Facebook status with the details of the latest weigh-in to generate support for the user's weight loss efforts from Twitter followers or Facebook friends. By using the WiFi Scale, users can see a graphical representation of users' journeys in attaining their health goals.

BodyMedia FIT armbands collect physiological data from the human body using four unique sensors that capture over 5,000 data readings every minute. This raw data includes measurements of heat flux, skin temperature, motion and galvanic skin response. BodyMedia's proprietary algorithms convert these readings to accurately capture key areas that directly affect people's health and wellness: calorie burn, physical activity duration, steps taken, and sleep duration and efficiency. The data is then stored on each user's online Activity Manager, where it is available at any time via a computer or smartphone to help manage and track fitness and weight loss progress.

"Partnering with Withings will make it easier for BodyMedia armband users to log their weight information in our software," said Christine Robins, CEO of BodyMedia. "Being able to track your weight over time is a true motivator and indicator of when you're heading in the right or wrong direction for your goals, and now Withings makes this step simple."

"Weighing yourself is obviously a vital component of weight control, but BodyMedia's body monitoring armband system takes it a step further by measuring vital statistics like calorie burn that help consumers see exactly why they are or are not losing weight," said Cedric Hutchings, Withings General Manager. "Through this partnership, we have simplified the process of documenting weight data in the BodyMedia FIT Activity Manager, helping to provide ongoing support and motivation that is critical to weight loss success."

About Body Media:
When your body talks, BodyMedia listens. BodyMedia has been unlocking and deciphering secrets of the body since 1999. Headquartered in Pittsburgh, PA, BodyMedia is the pioneer in developing and marketing wearable body monitors that equip consumers with information they can use to make sweeping changes to their own health and wellness beginning with weight management and soon to include management of other conditions affected by lifestyle choices. The BodyMedia platform is the only system of its kind that is registered with the FDA as a Class II medical device and that has been clinically proven to enhance users' weight loss by up to three times (data on file). For more information, visit BodyMedia online.

Pricing and Availability:
The Withings WiFi Body Scale is currently available for $159.00 (USD). The BodyMedia FIT system is sold at BodyMedia online and select retailers. To request additional information or images, contact PR representative Jessica Darrican at (305) 374-4404 ext.116.

Withings is a French start-up established by three executives from the technology and telecom industry. With a focus on the innovation and design for everyday products, Withings introduced in September 2009 its first-of-its-kind WiFi Bodyscale in the United States. For more information visit Withings online. Copyright (C) 2012 Withings. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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