MEI Helps Us Weekly Publish iPad App

in Entertainment (F)

[] Jenkintown, Pennsylvania - Managing Editor Inc. (MEI) announced that it provided the production software behind the brand-new Us Weekly iPad app, now available in the iTunes store. Wenner Media, publisher of Us Weekly and other entertainment magazines including Rolling Stone, is producing the app with the vjoon K4(TM) Cross-Media Publishing Platform integrated with the Adobe(R) Digital Publishing Suite(TM). To streamline the iPad app-productions process, MEI developed a custom solution that automatically exports tablet content from K4 that's ready for upload to the Adobe server. MEI is the exclusive distributor of vjoon K4 in the Americas and the leading Adobe DPS reseller worldwide.

Us Weekly was the first Wenner title to go live with vjoon K4 when the publisher purchased the editorial system in 2008. The magazine's staff was quick to master the software, making a complete transition after just two issues, and had developed a powerful, streamlined InDesign/InCopy print workflow over the years.

With the Us team's expertise in the Adobe tools, adopting vjoon K4 and DPS for tablet production was a logical evolution, requiring very little extra time and manpower. vjoon K4's collaborative database features allow designers and editors to manage all the elements of their tablet issues in an efficient and intuitive workflow. Users can access content locally and make changes just as they would for print, with the added benefit of Adobe DPS for implementing interactive features.

Along with vjoon K4's robust management of cross-media content, a custom-built MEI tool streamlines the final stages of Us Weekly's app-production process. This solution uses the K4 XML Exporter(TM) module and a custom script to bulk-export finished layouts and their DPS metadata prior to uploading to the Adobe server.

"The Us Weekly team had a comfort level using Adobe InDesign, InCopy and vjoon K4 that made it really easy to integrate an all-new channel into their production process," said Craig Roth, senior vice president of sales at MEI. "And thanks to our custom development, we've made it possible for them to save even more time by automating the folio-building process."

Us Weekly's app is designed and optimized exclusively for the iPad, including the third generation. It features the same content as the magazine's print version presented in a dynamic and user-friendly way.

"MEI's custom development was a crucial part of this project's success," said Paul Leung, system administrator for Wenner Media. "The time we're saving on production by integrating vjoon K4 and Adobe DPS will allow us to focus on building future issues and exciting, interactive content."

About Adobe Digital Publishing Suite:
The Adobe Digital Publishing Suite enables the creation of immersive reading experiences that combine the visual impact of print design, the flexibility of the tablet format, the immediacy of touch interaction and the engagement of interactive elements such as video, audio and animated infographics. In conjunction with InDesign, Adobe DPS provides a robust end-to-end publishing solution for creation, distribution, commercialization and analysis of high-value content, including traditional magazines and newspapers as well as corporate publications.

About vjoon K4:
vjoon K4 is one of the most innovative cross-media publishing platforms available in the market and lets you deliver your valuable content to any output channel - print, online, mobile, tablet. Based on the time- and cost-saving Unified Publishing Process, vjoon K4 provides the tools that allow your team to publish anywhere, smoothly and efficiently - whether you produce magazines, newspapers, sales materials, annual reports or books. Renowned customers worldwide and in configurations from 10 to more than 1,200 concurrent users benefit from this sophisticated solution. vjoon K4 is made in Germany by vjoon GmbH. A fixture on the publishing market since 1990, vjoon(R) is a leading developer of workflow solutions based on Adobe Creative Suite(R). vjoon rapidly integrates all Adobe innovations into its solutions and consistently develops its products to meet market needs. Headquartered in greater Hamburg, Germany, vjoon partners with a global network of more than 30 qualified integrators to deliver premium system integration and support services to its customers.

Device Requirements:
* iOS 4.0 or later
* Compatible with iPad
* 4.2 MB

Pricing and Availability:
US Weekly Magazine 1.0 is free and available worldwide exclusively through the App Store in the Entertainment category.

Managing Editor Inc., an Adobe premier development partner, develops, integrates and supports quality, proven publishing software. MEI specializes in providing tools that manage content for any medium - print, online, tablets such as the iPad, mobile devices such as the iPhone and other digital formats. Copyright (C) 2012 Managing Editor Inc. All Rights Reserved. Apple, the Apple logo, and Macintosh are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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