Three Technology Trends Every B2B Marketer Should Know

The B2B market is one of the most popular sectors in the world, and it is currently being invaded by several technology trends that are beneficial not only to the market but also to b2b marketers. The competition has increasingly become fierce over the years, and it has helped move customers to the driving seat, just as it is with Now B2B marketers have to listen to the customer and their requirements to have an advantage over their competitors. 

With the constant advancement of technology, changes are being made to B2B marketing strategies, which ensures that marketers stay at the top of their game. As a B2B marketer, you will have to decide whether to follow the new stream of technology and execution techniques or change your entire approach.

Technology always plays an important role in the B2B market, and that is why we are listing a few of the technology trends that you should be aware of. This will help you stay relevant and ahead of a certain majority in the competition. Here are three of these technology trends you should be aware of or you can click here for more.

Account-Based Marketing

Account-Based Marketing is one of the most popular modern trends in B2B marketing, and it helps marketers and sales personnel partner up to identify and convert potential clients. This Account-Based Marketing rose in popularity during the Covid-19 pandemic in 2020, and it highly impacted around 42% of marketers. And 49% of the respondents also claimed that their priorities have changed from acquiring new clients to retaining the current ones.

To make this profitable, the sales and marketing teams will have to work closely together to help marketers find the best prospects to carry out Account-Based Marketing in a specific population. When compared to other marketing activities, this trend offers a 97% higher return on investment, according to a survey carried out by Demand Gen Report.

Email Personalization

Email marketing has always proved to be one of the most successful strategies for reaching a wider audience. According to a report from Content Marketing Institute, 68% of B2B marketers consider email newsletters to be one of the best methods to promote leads. Another report showed that 70% of marketers who employ email customization have an amazing return on investment.

Email personalization is now considered a great step to take forward from mass emails that, sometimes, fail to yield any profitable rewards. These days, marketers analyse their email campaigns and use AI technology to forecast, just like Ian Rush predicts his opponents’ move before shooting.

AI-Powered Buyer Experience

Artificial Intelligence also plays an important role in marketers to develop tailored B2B buyer experiences. It has proved to be pivotal in creating a unique experience in several channels. You can choose an automated scheduler, spam score checker, and automated A/B tests, the list goes on and on.

With the help of Artificial Intelligence, your B2B marketing will reduce your costs and errors while increasing your return on investment (ROI). With this, marketers will be able to easily link and analyze customer data to yield consumer insights that can be integrated with marketing, sales and customer experience.