Expanded Apps and Simon & Schuster Releases U-Ventures iPhone App

in Books (E)

[prMac.com] Los Angeles, California - Expanded Apps and Simon & Schuster Children's Publishing, today announced the first U-Ventures(TM): Return to the Cave of Time application available on the iPhone, iPod touch, and iPad as a multimedia, interactive reading experience. Simon & Schuster worked closely with software developer Expanded Books(TM)/Expanded Apps and Edward Packard, a creator and principal author of the classic Choose Your Own Adventure(R) book series. The application, which is the first of three in the U-Ventures(TM) series, can be purchased on iTunes for $3.99. The second story, U-Ventures(TM): Through the Black Hole will be released later this summer with a third,U-Ventures(TM): The Forbidden Castle, releasing in the fall.

"When Edward Packard's books were first published they changed the way kids perceived books and reading," said Justin Chanda, Publisher of Simon & Schuster Books for Young Readers. "The interactive book was groundbreaking back then, so it is only fitting that Edward is the one breaking new ground today in the digital arena."

"Readers of the original Choose Your Own Adventure(R) books had to turn to a particular page to make a choice," said Edward Packard, a creator and principal author. "In U-Ventures(TM) apps, they tap the screen. Plot progression is seamless. Our developer, Expanded Apps, added sound, light, and other special effects, even music and alien voices, and I introduced a lot more variations and endings and special situations: for example, where what happens depends on whether the reader remembers a secret word. In the original books, the reader was illustrated as a boy - sometimes a girl. U-Ventures(TM) are illustrated from the point of view of the reader: What you see is what you're looking at. It's neat."

"Edward's books from this classic series inspire fond memories from adults who grew up reading them, and we are thrilled to bring the books back to life for them and also introduce the idea of an interactive text to younger generations. Our goal with this application and all the Expanded Book(TM) applications we create is not to merely port over the text to a mobile reading device but, instead, focus on creating new, immersive experiences for readers. We add functionality that takes readers far beyond the words on the page," said Skye Van Raalte-Herzog, CEO of Expanded Books(TM)/Expanded Apps.

"Especially when developing reading applications for children, we recognize the importance of reaching them on the mobile devices they are comfortable using that will encourage and inspire them to keep reading," said Todd Stevens, President Expanded Books(TM)/ Expanded Apps.

About Simon & Schuster Children's Publishing:
Simon & Schuster Children's Publishing, one of the leading children's book publishers in the world, is comprised of the following imprints: Aladdin Paperbacks, Atheneum Books for Young Readers, Libros para niņos, Little Simon(R), Little Simon Inspirations(TM), Margaret K. McElderry Books, Simon & Schuster Books for Young Readers, Simon Pulse, Simon Scribbles, and Simon Spotlight(R).

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iPhone OS 3.0 or later
* 70.5 MB

Pricing and Availability:
U-Ventures: Return to the Cave of Time 1.5 is $3.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Books category.

Expanded Books(TM) is a media production and distribution company founded in 2004. The company creates media of all types including trailers; interviews; long format DVDs; audiobooks with music and sound effects; TV, cinema, and radio spots; live author chats and entertainment events; and now mobile applications. Expanded Apps, Inc., founded in 2008, specializes in developing Expanded Books(TM), immersive applications based on book content, as well as multimedia, interactive applications that are not book-based, for the Apple, Google Android, and Blackberry platforms. The company works with major publishing houses in the U.S. and abroad, as well as individual content creators. Copyright (C) 2010 Expanded Books, Inc. and Expanded Apps, Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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Paul Crichton
Director of Publicity, Simon & Schuster
212-698-2809
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