FarFinder returns to the App Store under a different name

in Utilities (E)

[prMac.com] Wellington, New Zealand - Flying Mac today announced that FarFinder, the remote file access application for Mac and iPhone, has returned to the App Store, but under a different name. FarFinder gives users access to a Mac's files from anywhere on the internet. Access is by web browser and works on both Macs and PCs, and also by iPhone, using a free client downloaded from the App Store.

FarFinder's iPhone client was ejected from the App Store several weeks ago because of Apple's objection to the product's name. This has meant that new FarFinder users have been unable to connect to their Macs from their iPhones, restricted instead to using the web browser interface from a computer.

Now the iPhone client is available again, but under the name "FarSomething"; searches for "FarFinder" will not find the app. Users who already have the FarFinder iPhone app will receive an update via the usual process.

The Finder is the Mac application used to browse the computer's files and folders. The name FarFinder was chosen to indicate that it provides similar functionality, but remotely. When FarFinder's iPhone client was accepted into the App Store in late 2008, this was seen by the developer as Apple's acceptance of the name, and an indication that they shared the developer's own opinion: that the similarity of the names was useful to users, but not confusing.

However, Apple raised an objection to the FarFinder name in May 2010, and it became clear that the product would have to be renamed if it were to remain in the App Store. Since a major new version FarFinder 2 is due to be released this year, the developer had hoped to synchronise the name change with the launch of this big update; this would help limit user confusion and also the brand damage caused by the change of name. But finally the timing proved not to Apple's liking and FarFinder was dumped from the App Store in September.

The name FarSomething is temporary, and the application, which also includes a Mac component, will be officially rebranded at the version 2 release. The new name is yet to be announced.

"FarSomething" is a nod to the Firefox web browser's naming troubles in its early days. The browser was originally called Phoenix, but was renamed to Firebird after trademark issues. But this name was also problematic and was changed again to Firefox. Following this, an amused developer released a browser extension called FireSomething, which would randomly rename the browser's window to a word beginning with "Fire", of course.

Pricing and Availability:
FarFinder costs $35 (USD) and comes with a free 20-day trial period, during which the application is fully-functional.

Flying Mac is run by Adrian Ross, an independent software developer in Wellington, New Zealand. Flying Mac also publishes Webjimbo, an application providing remote access to the Yojimbo personal information manager.