September 29, 2011 in Announcements (E)
[prMac.com] San Francisco, California - Bringing Apple fans the best deals in cutting-edge software, Cult of Mac has teamed up with StackSocial, an online marketplace offering flash sales on Mac software, to launch a vibrant Mac App Deals Hub on the popular Apple-oriented website.
Starting today, Cult of Mac visitors will be able to purchase premium Mac apps, such as the smash-hit mail app Sparrow, directly on the CultofMac.com at a savings of 30 - 90% off retail. The integrated experience will be powered by StackSocial's newly launched platform aimed at helping readers discover and save on the top Mac applications available.
The new Cult of Mac shopping experience sets itself apart by including social shopping features not available on Apple's Mac App Store. The hub will allow readers to crowdsource potential future deals. It will also allow users to earn credits for sharing deals with their friends. The site will be comprised of flash sales on individual apps as well as targeted "mini-bundles" aimed at delivering a precise solution as opposed to the many general bundles offered on the market today.
"Our deals will be informed not by whatever discounts are being cynically handed out by marketers, but by our readers and by partnerships with the best app developers - the kind of apps that members of the Cult of Mac want," said Leander Kahney, editor and publisher of Cult of Mac.com.
"This is a win-win for everyone involved," said Josh Payne, Cofounder of StackSocial. "Our software development partners have an opportunity to get their apps in front of a highly-targeted audience of nearly 2 million monthly Mac users while Cult of Mac readers get access to exclusive sales on premium Mac software. Additionally, we get the ability to leverage Cult of Mac's relationship with its readers and to use that continuous feedback to ensure that our offers are on the cutting-edge of what Mac users want right now."
The idea to expand the StackSocial platform with Mac blogs happened over conversations at Apple's most recent WWDC event. "We had a number of Apple bloggers and publishers telling us they were struggling to find ways to maximize revenues yet keep their site's user experience high. We believe we've solved that challenge by building a unique, social shopping experience that is purely focused on the needs of Mac enthusiasts which enables sites, such as Cult of Mac, the ability to offer a very select group of products and services that their audience is already interested in and appreciates."
StackSocial is an online marketplace at StackSocial.com and white-label platform offering flash sales on Mac software. StackSocial partners with top Mac software developers to bring its community unique, curated deals on Mac software and apps. The company was founded by a designer and developer team who saw the need to help improve the way Apple fans discover the best Mac Apps.
Cult of Mac is a daily news website that tracks Apple and the people who use its products. Our goal is to provide timely news, insightful analysis, helpful how-tos and honest product reviews about Apple and Apple-related products. Copyright (C) 2010 Cult of Mac. All Rights Reserved. Apple, the Apple logo and Macintosh are registered trademarks of Apple Inc. in the U.S. and/or other countries.