zuuka Selected for Children's Publishing Panel on Global Licensing

in iAnnouncements (E)

[prMac.com] Santa Barbara, California / Frankfurt, Germany - Woody Sears, founder of zuuka, publishers of iStoryTime, the largest library of mobile children's book apps, spoke this week at the "Children's Publishing Goes Digital" panel as part of the Launch Frankfurt conference that kicked off the Frankfurt Book Fair. The panel was hosted by Frankfurt Academy and consisted of company executives from zuuka, Nickelodeon Global Publishing, Scholastic Media and Egmont Kids Media to discuss international licensing of digital children's content.

Moderated by Lorrain Shanley of Market Partners International, the panel thoroughly examined opportunities and challenges that come from licensing children's content internationally in an age where apps open a door to making content available in globally accessible forms. The panel also discussed best practices for navigating these new markets, implications for the overall brand and the synergies that can be created between publishers and new content developers through licensing.

"zuuka is one of the pioneers of digital children's publishing across both apps and ebooks and we were very honored to be in such good company as Nickelodeon, Scholastic and Egmont," said Woody Sears, founder of zuuka. "Our in-house development team is extremely talented and being selected to such an important panel shows that zuuka's ability to develop high quality digital children's content is being recognized throughout the world."

zuuka, based in the US and Germany, has been specializing in digital children's content from the start, and holds a market leading position now - working with large international publishers such as Random House, Harper Collins, Thienemann and Carlsen. zuuka apps stand out due to high quality content, design, and performance. The company's growing library through publishing label iStoryTime features over 130 storybook apps and eBooks in 80 different countries.

Among the hottest properties are the Kung Fu Panda 2 and The Smurfs movie storybooks and Biscuit Visits the Pumpkin Patch, zuuka's latest partnership with HarperCollins Children's Books. This is the first time the little yellow puppy has been featured digitally with animations cover-to-cover. zuuka also just launched a mutual project with Germany's second largest TV Channel, the ZDF, which brings "Claude", the young polar bear ("Fun with Claude") to the iPad.

iStoryTime brings the joy of a kids' book to the convenience of the iPhone, iPad and iPod(R) touch and Barnes and Noble NOOKColor and Amazon tablets. iStoryTime books are illustrated and narrated, so children can enjoy the book even when parents are busy. Best of all, the apps are simple to use because they are designed for kids two-years and up.

zuuka publishes iStoryTime - an interactive storytelling experience delivered to the convenience of your mobile device - which features a series of illustrated and narrated books created by parents for kids. iStoryTime books have been highlighted in the New York Times, LA Times, CBS Early Show, theiPhoneMom, CNET and is decorated with PTPA Media's Parent Tested Parent Approved Seal of Approval and the Children's Technology Review's Editor's Choice Award. With over 100 titles to choose from including favorites such as Kung Fu Panda, Shrek, How to Train Your Dragon, Peter Pan and Binky the Pink Elephant, iStoryTime books are an excellent tool for both educating and entertaining children ages two years and up. These storybooks can be enjoyed in several different modes ranging from automatic to manual, depending upon the development and preferences of the user. Copyright (C) 2011 zuuka. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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