January 18, 2012 in Announcements (E)
[prMac.com] New York, New York - We all know how a swearbox works: you say a bad word, and you put a coin in a tin. The punishment, though effective, is now almost entirely nonexistent - and yet our swearing continues. These days, though, it's through Twitter, on your iPhone or Mac, that we let loose our most foul language. So how do we pop a coin in a tin?
Fueled, an iPhone design and development agency based in NYC, recently introduced Charity Swearbox, a positively-minded venture that turns a bad word into a good deed. Founded by Rameet Chawla, James Dow, and Jay Gelardi, Charity Swearbox is a donation-based site that provides Twitter users with a venue to right their wrongs, sparked by a collective wish to create something fun for the greater good.
The process is simple: just go to www.charityswearbox.com on your desktop or iPhone and enter your Twitter handle. In turn, Charity Swearbox will scan past Tweets for bad words and provide you with a suggested donation. At no obligation, select the amount you wish to give - suggestions are based on 10-cents per word - and choose a charity. Voila! Off your money goes. Having already "caught" some $40,000, the venture is growing quickly as an engaging and well designed web portal through which users can easily and safely donate to a growing list of charities.
Of course, Charity Swearbox is a duty-free experience, and users can interact as they wish. Those who choose to connect through a Twitter account will receive monthly emails with a tally of bad words, while the rest can simply visit the site as they please. Over time, the list of charities - which has already included PETA, UNICEF, 50/50, and Beatbullying - will spread, and thus, so will the good intentions.
To learn more, visit Charity Swearbox and watch the explainer video, produced by Fueled, then take a moment to turn bad words into good deeds.
Fueled is a mobile design development agency with offices in New York, London, and Chicago. Our services include iPhone app development, Android app development, and website design and development. Fueled also specializes in strategy, branding, explainer videos, and SEO. Our clients include major brands like Porsche, MTV, Ducati, Coca-Cola, Fashism, and UrbanDaddy, as well as a variety of promising startups. Copyright (C) 2012 Fueled. All Rights Reserved. Apple, the Apple logo, and Mac are registered trademarks of Apple Inc. in the U.S. and/or other countries.