Nosy Crow's Cinderella App Wins Publishing Innovation Award

in Books

[prMac.com] New York and London - Independent children's app publisher Nosy Crow is pleased to announce that its Cinderella app for iPad, iPhone and iPod touch has won the Publishing Innovation Award for Best Juvenile App.

The Publishing Innovation Awards recognize excellent publishers and authors, encourage new thinking, and improve the reading experience in the digital age. The awards were created by Digital Book World, organizers of the Digital Book World Conference and Expo, in response to a need for best-in-class designations.

"The Cinderella story isn't new, but Nosy Crow's developers use the app platform in new ways to make this an entertaining experience with extremely high play value and a long engagement time," said the Publishing Innovation Awards judges of the Juvenile App category. "Clever design decisions, excellent navigation, and enhanced content allow young readers to play in a very natural way with the story. Readers can stay on a page as long as they like and will be rewarded for every tap, tip, or swipe.

The judges praised Nosy Crow's Cinderella for its use of characters that are voiced by children. Nosy Crow was also commended for capturing the way real children pretend-play as exemplified during scenes in which the Prince and Cinderella dance Bollywood-style at the Ball and play ping-pong happily ever after once they are married.

"Children are spending more and more time on screens and it's important for us as publishers to encourage children's literacy and engagement with reading by creating reading experiences that are at least as much fun as anything else they do on screens," says Kate Wilson, Managing Director of Nosy Crow. "At Nosy Crow, we're creating a new kind of compelling reading experience that is interactive and multimedia, not just a book squashed onto a phone. It is an honor to have our achievements recognized by the Publishing Innovation Awards."

The judges for this year's Publishing Innovation Awards are acknowledged experts in ebooks, enhanced ebooks, and book apps. Their assessment criteria for the awards were Innovation, Design, Usability, Content and Consistency. Competing in the same category as Cinderella were shortlisted apps by HarperCollins (When I Grow Up), Disney (Don't Let the Pigeon Run this App!), Sesame Workshop (The Monster at the End of this Book) and Megapops (Millie and the Lost Key).

Full Publishing Innovation Awards winners list:
* App Comics/Graphic Novels; Winner: The Wormworld Saga, Robot Media
* App Fiction; Winner: Ayn Rand's Atlas Shrugged, Penguin USA
* App Juvenile; Winner: Cinderella App, Nosy Crow
* App Non-Fiction; Winner: The Magic of Reality for iPad, Random House
* App Reference/Academic; Winner: British Library 19th Century Historical Collection, Bibliolabs
* Digital-First Ebook; Winner: Desserts - Discover the dessert recipes 20 million home cooks picked as America's best, Allrecipes.com, Inc.
* Ebook Children's; Winner: Five Little Pumpkins, HarperFestival/Zuuka
* Ebook Non-Fiction; Winner: AAA Las Vegas eTourBook Guide, AAA
* Enhanced Ebook; Winner: Eva Scrivo on Beauty, Atria Books/Simon & Schuster
* Transmedia Project; Winner: Decoded by Jay-Z, Random House, Inc., Random House Publishing Group
* Ebook Reference/Academic; Winner: Meggs' History of Graphic Design, 5th Edition, John Wiley & Sons
* Ebook Fiction; Winner: Brad Meltzer's The Inner Circle and Preston & Child's Cabinet of Curiosities, Grand Central Publishing/Hachette Book Group

Device Requirements:
* iPhone 3GS, iPhone 4, iPhone 4S, iPod touch (3rd generation), iPod touch (4th generation) and iPad
* Requires iOS 3.1.3 or later
* 193 MB

Pricing and Availability:
Nosy Crow's Cinderella 1.05 book app is available on the iTunes App Store for iPad, iPhone and iPod touch (compatibility - all iPads, and minimum iPhone 3GS or 3rd generation iPod touch running iOS 3.1.3 or higher). The app costs $7.99 (5.49). A Lite version containing two scenes is free.

Nosy Crow is a London-based children's book and app publisher founded in 2010 by veterans of the children's publishing industry. Its first books and apps were published in 2011. In 2012, Nosy Crow will publish 45 new books for children and young adults, and 8 interactive book apps for children. In the U.S. and Canada, the Nosy Crow imprint is published under the umbrella of Candlewick Press. In Australia and New Zealand, Nosy Crow partners with Allen and Unwin. Copyright (C) 2012 Nosy Crow. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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Tom Bonnick
Digital Project and Marketing Manager
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