Behind the Scenes of Creating and Marketing an App: Repeat Timer Pro
February 6, 2012 in iOS Development
[prMac.com] New York, New York - Artem Lapitski, creator of Repeat Timer Pro - the acclaimed utility app for the iPhone - has published an extensive behind-the-scenes case study on the project, providing a rare insight into what goes into planning, designing, developing and marketing an iPhone app.
Welcomed with raving reviews since its release, Repeat Timer Pro is a simple but versatile timer app with a secondary interval timer and repeat settings, making it the perfect timer for virtually any application. In addition to well thought-out functionality and intuitive controls, the app features a beautiful interface wrapped in tasteful sound effects and animations that makes it a pleasure to use.
The visually rich case study that spans over ten screens provides an inside look into the various aspects of developing an iPhone application, as well as a rare glimpse into the marketing strategy and its results. Beginning with a brief bio about the creator, independent designer Artem Lapitski, the introduction reveals how the idea for the app came about and what went into planning its functionality. The case study then details the design process of the app, presenting and describing the evolution of the interface. Following notes on development, the final part describes the marketing strategy behind the app - pre-launch promotion and specific marketing initiatives undertaken to promote the app following it's release. What developers are likely to find most interesting, however, is the annotated graph of the app's sales that reveals how each marketing initiative affected downloads at the App Store - usefully information that is very hard to come by.
The informative case study is laid out with beautiful graphics and provides a truly fascinating insight into the creation of "the best timer at the App Store".
Artem Lapitski is an independent interface designer with extensive experience working with clients such as Porsche, Google and HTC. A master of his craft and a perfectionist, Artem's focuses on creating well thought-out and intuitive apps that are practical and a pleasure to use. Copyright (C) 2012 Artem Lapitski. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.