February 27, 2012 in Games (E)
[prMac.com] San Francisco, California - PlayHaven, a Lifetime Value (LTV) Maximization Platform that helps developers increase the long-term user engagement and monetization of their mobile games, announces their expansion to the Android platform, as well as several new tools to help developers build a stronger relationship with their players and boost revenue. Through a wide-ranging toolset and simple web-based dashboard, PlayHaven's platform is currently servicing 500M monthly game sessions allowing developers to increase the engagement levels and LTV of their users by easily managing customizable HTML5 content within their app instantly in real-time.
Highlighted among the new features is the Virtual Goods Promotion tool, a module that helps developers increase sales of virtual goods by directing users straight to a featured or discounted item, reducing friction between offering purchasable content and the point of sale. Early testing by PlayHaven's partners have shown that using the Virtual Goods Promotion tool can increase virtual goods revenue by over 400%.
PlayHaven will further augment the effectiveness of their tools with their upcoming User Segmentation technology. This enables developers to seamlessly customize their in-game experience and manage segments of players differently according to real-time metrics. Developers can set targeted parameters to segments of players based on the users' measurable behaviors, including the amount of time spent within the game and how often users purchase virtual goods. This ultimately allows a developer to customize the users' experience and maximize the players' value to the developer.
"Our customers, and the mobile game development community as a whole, are getting increasingly sophisticated and the pace is only accelerating," says Andy Yang, CEO of PlayHaven. "Our LTV Maximization Platform provides an out-of-the-box, enterprise-class solution for developers of any shape and size to measure performance and, most importantly, act on their data in real-time. Our ever-expanding set of tools are driven by what our customers need and we are excited to be able to now serve both Android and iOS developers."
PlayHaven is a Lifetime Value (LTV) Maximization Platform that enables mobile game creators to completely control and balance their in-game marketing and monetization needs. Embrace the flexibility of the web with PlayHaven's HTML5-powered platform to modify, analyze, and optimize the game experience in real-time to meet business goals. Since May of 2010, PlayHaven has served thousands of game developers and publishers including PocketGems, Glu, Game Circus, Fluik, Halfbrick, and several others. Copyright (C) 2012 PlayHaven. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.