99c MileBug Birthday Sale - MileBug for iPhone is 4 years old

in Finance

[prMac.com] American Fork, Utah - The popular iPhone mileage log application, MileBug, turns 4 years old on Friday! To celebrate, the full version of MileBug is available for only 99 cents Thursday thru Monday (August 23-27).

Back in 2008, just 2 weeks after the iPhone SDK was announced, plans were started for the development of MileBug. It eventually went live in the App Store on August 25th, 2008 as one of only 2600 apps then available in the store. As with many of the early apps, MileBug was priced at $7.99. Over 40 copies were sold that first day. Over time the price has fluctuated, a free version became available, and MileBug continues to be a popular Finance app, consistently appearing in the Finance Top 20 for the past 3 1/2 years, and achieving over 200,000 downloads between the full and lite versions.

With the 2.0 release last year, MileBug now incorporates GPS tracking with full map display. Pins are dropped approximately every 100 meters and can dragged and dropped to edit the trip interactively on the map at any time.

Over the past 4 years, MileBug has enjoyed some recognition:
* In March 2012, MileBug rose to be the #5 Finance app and #540 overall in the U.S. App Store
* In January 2011, MileBug rose to be the #4 Finance app in the U.S. and #6 in Canada
* In January 2010, MileBug was highlighted in the What's Hot section of 57 App Stores worldwide
* Also in January 2010, MileBug rose to be the #1 Finance app in Ecuador and #2 Finance app in the United States
* Featured in the Apple's WorldWide Developers' Conference (WWDC) banners both in 2009 and 2010
* The MileBug logo appeared in the front window display of the Apple stores in San Francisco and Salt Lake City

Popular on the iPhone and iPod touch, MileBug was released for the Android platform Summer of 2010, and Windows Phone 7 January 2012.

To make next year's taxes that much easier, and the tax returns that much larger, MileBug helps those driving their own vehicles for business, or other reasons receive their reimbursement and/or tax deduction. From small to big business, from realtors to direct sales consultants, MileBug continues to serve those needing a mileage tax break.

"This is the most used app on my phone. Easy to use. Love the reports." - customer review

"I have used this now for a year and it has been a lifesaver." - customer review

"As a realtor, I am always going somewhere. This program makes it extremely easy to track my miles for tax purposes." - customer review

"Milebug saves you time and money; and is a MUST have for any business owner." - iReviewiPhoneApps

In the U.S., the IRS business rate for 2012 is 55.5 cents/mile. MileBug for the iPhone/iPod touch helps people track their miles and provides emailed reports for easy submission to employers, accountants, and the IRS.

"MileBug is a mileage tracker for your iPhone or iPod touch that makes it super easy to ... track your mileage. This is great if you need to report your mileage to your boss ... the [IRS] ... or for any personal reasons." - AppStoreApps

"In my job, I need a way to track mileage for work trips around town. MileBug does a great job of providing a really simple (and IRS friendly) method of tracking my trip logs. I really like how I can export the reports to email for reimbursement and reporting." - The Apple Blog

Inside the MileBug app is an option to select kilometers instead of miles. From within the Presets, users can define custom rates for business, charity, medical, and other categories. If you get one rate from your employer for reimbursement, and another rate from the IRS for your side business, you simply create two different business rates.

Device Requirements:
* iPhone and iPod touch
* Requires iPhone OS 4.0 or later
* 1.4 MB

Pricing and Availability:
MileBug 2.1.6 for iOS is now $0.99 (USD) for a limited time and available worldwide exclusively through the App Store in the Finance category. Regular price is $2.99.

Izatt International is a mobile application (iOS, Android) development company in American Fork, UT. Izatt develops applications internally and accepts outside development projects. Copyright 2008-2012 Izatt International. All Rights Reserved. Apple, the Apple logo, iPhone and iPad are registered trademarks of Apple Computer in the U.S. and/or other countries.

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