"For us as a German iOS developer, prMac is essential. We need exposure in the US and at the same time need a good press release written by a native speaker. The price for the full service is almost a joke, a similar service is like 4x the price here in Germany. What surprised us most is the quality of the service. They went through the app, included all our extra info and the website content and absolutely nailed what the app is about. Even if we knew perfect English and knew the format of a press release we couldn't have made it any better. And even better, it felt like we were personally cared for, not like a clinical mass service. Now we have a text we can use for most future press release, can use for our website and use parts of it for other occasions. And even if the target of using their extended release wasn't to sell apps directly, sales already got a bump that justified the price alone, so we will use it for all major updates, no question. You think this sounds to good to be true? It sure does."
"When we started out doing press releases we were using the using the traditional, manual way. Our response rate was about 0.1%. Not understanding what exactly we were doing wrong we came across prMac in a search query. Having nothing to lose we passed along the exact same press release that we had failed with along to prMac. We were subsequently blown away by the response within hours. I would say that prMac is probably the only feasible method of getting good exposure for a press release from most Mac or iOS software companies. With the value of service and support quality you get, the cost is also negligible in comparison to the value. Using prMac is a no brainer."