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Fall for a product - Buy it in a click

Jun 08, 2012 - Polishop, the largest Direct Marketing company in South America, is launching its mobile e-commerce application this week. True to its reputation of an innovative company, Polishop goes beyond an improved version of their mobile site. Polishop has partnered with video recognition company TvTak to turn the application into a true virtual store which lets users order a product they see on a demo video or commercial. Redefining window-shopping for Polishop customers.

Walkers/TvTak launch the world's 1st Point & Win 2nd-screen TV campaign

Mar 01, 2012 - TvTak announces that viewers can point their iPhone/iPad at the new "Walkers' What's That Flavour?" advert while watching it on TV or YouTube, and with one click, unlock clues which will help them guess one of the mystery flavours, and stand a chance to win 50,000. Once consumers have identified the clue with their iPhone/iPad, they can click through to the Walkers website or Facebook app, sign up, and enter the contest by guessing the mystery flavour.