Oct 25, 2012 - Divide Nine, a Los Angeles based entertainment technology studio, announces the release of the first no-regrets social video messaging app for iPhone and iPad - zum 1.5.1. This free app allows users to send an unlimited amount of short video messages to their friends, which immediately self-destruct after being viewed, Tom Cruise - Mission Impossible style. No Regrets Messaging.
Oct 17, 2012 - Divide Nine introduces zum - the first free 5 second video, self destructive messaging app grows globally. This new form of "no-regrets" messaging has rapidly caught on with a strong contingent of users throughout the world and in the U.S. college nightlife scene and high schools across the country. Users have connected with the spirit of the app, which is all about having fun, going out, and living with no regrets. The "Mission Impossible" style.