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Paddle Rolls Out In-App Analytics SDK For Neglected Mac App Developers

May 19, 2015 - London-based startup Paddle announces their free analytics SDK for Mac developers, which allows them to track both App Store and independently distributed apps from a single dashboard. With Apple's new analytics platform currently iOS only, Paddle's SDK provides neglected Mac developers with a free, easy-to-integrate method for gathering data about their apps and users. With simple integration involving just 3 lines of code, the SDK is incredibly easy to setup.


Tax and VAT Rules are Changing for App Developers in 2015

Oct 24, 2014 - Paddle's e-Commerce platform makes it incredibly simple to sell digital content like apps, games, eBooks and creative resources. Starting January 1st 2015, VAT and tax laws within the EU change, meaning a big impact for developers and sellers of digital content online. Paddle has published an overview of what developers need to know about the changes to VAT. The company is also introducing helpful guides and tools to assist developers with this change.


Paddle Offers Alternative to Mac App Store After Sandbox Fallout

May 27, 2014 - Coda 2.5's recent departure from the Mac App Store has again fueled debate in the Mac development community over sandboxing and selling outside of the MAS. In response, Paddle has seized on the opportunity to target developers looking to start selling outside of the Mac App Store, with a reduced tariff and a raft of significant new features. Paddle also offers the consumer a neat digital cloud Locker, in which to store all their digital content. The Paddle Locker also powers discovery.


The 2014 Pick a Bundle launches: Pick your own Mac software bundle

Jan 28, 2014 - Paddle have today launched the latest Pick a Bundle promotion. This is a 3 week long bundle sale on 30 premium Mac applications and games. Visit the Pick a Bundle site and browse a selection of 30 titles that you are able to choose from. Curate a personalised bundle of 10 products that take your fancy, and pay one low price, no matter which products you choose. The promotion ends on February 18th, so head over to the site and take your pick while you still can.


Pick a Bundle Mac 2.0 Launches - Build your Bundle of 10 Mac Apps

Jun 25, 2013 - The lastest Pick a Bundle for Mac launched this week. Starting June 22th, this is a 3 week long bundle sale on 30 high-end, premium Mac applications and games. Visit the Pick a Bundle site and browse a selection of 30 titles that you are able to choose from. Curate a personalised bundle of 10 products that take your fancy, and pay one low price, no matter which products you choose. The Pick a Bundle promotion ends on July 14th.


Paddle Launches Demo/Trial Framework for Mac Developers

May 17, 2013 - Paddle is today pleased to announce the immediate availability of Paddle for Developers. It's a simple framework allowing Mac software developers to quickly and easily create trial and demo versions of their Mac applications. The Paddle framework, in its basic installation, allows users to offer a trial/demo version and take payments in-app. The framework can be added to an existing Mac application in as little as 5 minutes.


Pick a Bundle launches: Build your bundle of 10 Mac apps, up to 90% off

Feb 26, 2013 - The Pick a Bundle for Mac launched this week. Starting February 25th, this is a 3 week long bundle sale on 30 high-end, premium Mac applications and games. Visit the Pick a Bundle site and browse a selection of 30 titles that you are able to choose from. Curate a personalised bundle of 10 products that take your fancy. The Pick a Bundle promotion ends on March 18th, so you head over to the site and take your pick while you still can.


Paddle announces The Mac Game Sale with savings on 8 top titles

Feb 22, 2013 - UK based Paddle today announced its 72 hour sale on 8 of the most popular Mac games available on the market - through to Monday 25th. Each of the high-profile titles is available at a huge 33% off. Sales items include the multi-award winning games from the Call of Duty franchise, Borderlands 2 & Quake 4 and many more. Currently offering over 500,000 products by some of the biggest and best publishers, developers and authors in the industry, Paddle is an online marketplace for digital products.


70 Percent Off Grand Theft Auto: San Andreas for Mac and PC

Jan 04, 2013 - Paddle announces a limited time promotion of the incredibly popular, smash hit game Grand Theft Auto: San Andreas for Mac and PC at 70% off retail. Five years ago, Carl Johnson escaped from the pressures of life in Los Santos, San Andreas, a city tearing itself apart with gang trouble, drugs and corruption. Now, it's the early 90s and Carl must go home, forced on a journey that takes him across the entire state of San Andreas, to save his family and to take control of the streets.