Apr 16, 2013 - Diamond in the Rough introduces Diamond in the Rough Be Unique 1.0 for iOS. Be Unique is an app that allows rough diamond lovers to try on their favorite Diamond in the Rough rings, virtually. With an image of the user's own hand, Be Unique users try on rings anywhere at anytime, without the hassle of visiting stores or making appointments. Users can share, message, or email pictures to friends. This innovative app also provides information and slides that explore rough diamonds facts.