May 13, 2013 - Stop wasting, start tasting! Join our superhero Herocery in the battle to reduce grocery wastage through the discovery of new & innovative recipes. GroceryHero reminds you of the expiration dates of groceries in your store whilst enabling the discovery innovative recipes based on these ingredients. Scan & store groceries by barcodes, quick add items used before. Discover new and innovate recipes based on the grocery ingredients in your store. Be reminded of the expiration dates of stored items.