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Game Monetization through Branded Merchandise Sales

Jul 05, 2013 - Many mobile game developers have faced a situation when their game is well accepted by users, but in-app purchases or ads don't bring in much income. See how sales of branded merchandise can help. For instance, Rovio published a report this year, which showed that sales of real-life goods were responsible for 45% of the company's annual income. This goes to prove that game monetization through branded merchandise sales is a smart option to explore for any game developer.