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The App Everyone is Talking About: A Guide to Marketing an iPhone App

Mar 02, 2010 - David Wooldridge, author of the newly released "The Business of iPhone App Development: Making and Marketing Apps that Succeed," offers some questions directed to iPhone app developers. These questions are a great place for developers to start considering marketing during the app development process. Without marketing to gain the necessary publicity and exposure, a killer app may simply get lost in the relentless stream that floods the App Store on a daily basis.

Eight Winning Tips from the 2009 Apple Design Award Winners

Jan 05, 2010 - Apress today announced iPhone Design Award-Winning Projects, their latest book about building apps with good design, parsimonious code, and aesthetic appeal. Learn hard-won lessons straight from the 2009 winners of the Apple Design Awards for the iPhone. Directly from a series of interviews with the leading developers of ubiquitous iPhone apps such as Tweetie, Facebook, Topple 2, foursquare, AccuTerra, Exit Strategy NYC Subway Map, Postage, Wooden Labyrinth 3D, Prowl, Instapaper, and more.

Tackling the iPhone Development Learning Curve

Dec 29, 2009 - New York based Apress today released More iPhone 3 Development: Tackling iPhone SDK 3, their latest book digging deeper into Apple's SDK. Authors Dave Mark and Jeff LaMarche cover topics like Core Data, peer-to-peer networking using GameKit and network streams, working with data from the web, MapKit, in-application e-mail, concurrent programming, and debugging applications.

How Do You Make your iPhone App Stand Out in a Sea of 100,000

Dec 03, 2009 - New York based Apress, Inc. announced their latest iPhone User Interface Design Projects. Developers need more than a great idea and flawless code - eye-catching and functional user interface design is essential. Apress's latest book iPhone User Interface Design Projects, presents practical advice on user interface design from ten innovative developers who have pondered how best to make use of the iPhone's minimal screen real estate.

Apress Mac and iPhone Bestsellers Available on Safari Books Online

Apr 29, 2009 - IT professional book publisher Apress, Inc., today announces the inclusion of bestselling Mac and iPhone development book trio Learn C on the Mac, Learn Objective-C on the Mac, and Beginning iPhone Development: Exploring the iPhone SDK to its growing list of books available on Safari Books Online. This initial trio of Apress Mac Development titles offers readers a broad introduction to programming for Mac OS X and the iPhone, and provides a foundation for further forthcoming titles.

Learn Objective-C Completes Initial Trio of Apress Mac Development Books

Jan 15, 2009 - IT professional book publisher Apress, Inc., announces the publication of "Learn Objective-C on the Mac", a title which completes a trio of books giving a complete introduction to programming for Mac OS X and iPhone. The authors, Mark Dalrymple and Scott Knaster, take the reader through features such as instantiation, protocols for multiple inheritance, dynamic typing, and message forwarding.

Apress Publishes Its First iPhone Development Book

Nov 19, 2008 - IT Professional book publisher Apress, Inc., today announces the publication of its first iPhone and iPod touch development title, "Beginning iPhone Development: Exploring the iPhone SDK". Beginning iPhone Development sees veteran Mac developers Dave Mark and Jeff LaMarche take the reader from the basic downloading and installing of the free SDK, right through to building applications that make use of advanced features such as iPhone's MultiTouch Gestural Support and Accelerometer.

Apress acquires rights to best-selling SpiderWorks books

Oct 01, 2008 - IT Professional book publisher Apress, Inc., today announces the acquisition of the rights to best-selling titles Learn C on the Macintosh and Learn Objective-C on the Macintosh from SpiderWorks, LLC. The deal will see author and SpiderWorks CEO Dave Mark reshaping the acquired titles to become part of a fresh, new-look Mac development book series for Apress.

Foundations of Mac OS X Leopard Security book now available

May 29, 2008 - California based publisher Apress, Inc. has just announced Foundations of Mac OS X Leopard Security. This 429 page volume, available as eBook and in print, offers detailed descriptions, step-by-step instructions, as well as command-line examples, and best-practices are presented for the home user or the enterprise security architect.