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Achieving App Store Success with Effective iPhone and iPad App Marketing

Mar 31, 2011 - Apress today announced it has published "The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed." This 450 page guide instructs developers how to incorporate marketing and business savvy into the design and development process - giving an app the best possible chance to succeed in the App Store. Written by experienced developers with business backgrounds, this book will show developers the steps needed to get a new app noticed.

Apress Publishes Beginning iPhone 4 Development

Jan 31, 2011 - Apress's latest title, "Beginning iPhone 4 Development" offers a complete soup-to-nuts course in iOS development. The authors of the bestselling title "Beginning iPhone 3 Development," are back with the same excellent material completely updated for iOS 4 and written from the ground up using the latest version of Apple's Xcode 3. iOS is an incredible computing platform and an exciting new frontier for mobile development.

iPads and iPhones in the Enterprise

Dec 07, 2010 - Charles Edge, author of Apress's latest book, "Enterprise iPhone and iPad Administrator's Guide," provides eight useful questions for IT professionals to consider before iPhone or iPad implementation. The iPhone, iPad, and iPod touch are feature-rich, extensible, and can integrate with practically any existing enterprise solution. This book is a perfect addition for any IT professional engaged in deploying the iPhone and/or iPad in their company or organization.

Apple's Holiday Gift Guide - The New iPod touch

Nov 18, 2010 - Packed with over 1,000 visuals and screenshots, "iPod touch Made Simple," is the book to help master all of the functions of the iPod touch, and including loads of time-saving techniques and tips. Written by two successful smartphone trainers and authors, this is the go-to guide for the iPod touch. The iPod touch is a powerful and versatile media player, eBook reader, gaming machine, and life organizer that allows users to do things like surf the web, check email, make calls, and video chat.

Diving Into iPhone and iPad Programming

Aug 31, 2010 - Apress's latest book "Objective-C for Absolute Beginners: iPhone and Mac Programming Made Easy," is written for those who have never programmed before. Author Gary Bennett shares his formula for success in four tips for brand-new programmers. For a new programmer, developing effective habits when starting out will reap tangible rewards. One of the most satisfying accomplishments for the first-time iPhone/iPad programmer is seeing his or her very own app in the iTunes App Store.

What are the New Features on the iPhone 4?

Aug 23, 2010 - The latest title in Apress's Made Simple series, "iPhone 4 Made Simple" is the go-to guide for the latest and greatest version of the iPhone. This comprehensive book includes over 1,000 screen visuals and clear-cut instructions that illustrate both basic and advanced features of the iPhone 4, from email and calendar tips to navigating the App Store and understanding Bluetooth and Wi-Fi networks. It helps readers take advantage of all the features, apps, and secret techniques available.

Three Tips for Creating a Native iPad App

Aug 10, 2010 - Dave Wooldridge, author of Apress's latest book "Beginning iPad Development for iPhone Developers: Mastering the iPad SDK" provides three useful tips for all iPhone developers who want to leverage their skills to master the iPad-exclusive frameworks and features to create professional apps for the iPad. This book is a comprehensive, easy-to-follow programming guide. It has all the answers for iPhone and iPod touch app developers looking to move into iPad app development.

Your New iPad - iPad Made Simple

Jun 02, 2010 - The new book "iPad Made Simple" will teach you everything you need to know to get the most out of your new iPad. It explains all of the key features, introduces what's new, and reveals dozens of time-saving shortcuts and techniques. iPad Made Simple features over 1,000 screen shots that are carefully annotated with step-by-step instructions. It provides clear instructions on how to set up and use the iPad, illustrated explanations of all the key features, and hundreds of tips and tricks.

Me? An iPhone Game Developer?

May 03, 2010 - Beginning iPhone Games Development provides developers with an easy-to-follow, step-by-step approach as well as deep technical insight. This book lets readers roll up their sleeves and get their hands dirty with some hardcore coding. Although it might sound like rocket science at first, the truth is that anyone can build a nifty iPhone game with rockets in it, along with spectacular space explosions, out-of-this-world sounds, and evil aliens.