Press Release iGrayCards 1.0 Released - Gray Cards for the Digital Photographer Feb 01, 2010 in Photo and Video UK based Independent iPhone developer Jeremy Bassett announces iGrayCards 1.0 for iPhone and ipod touch, an alternative for the photo enthusiast to carrying physical Gray Cards. iGrayCards digitally generates a neutral 18% gray that can be used to balance white in image processing software. By placing the running App in the frame to be photographed, it can be referenced in most modern image processing software to set the White Balance point for the whole image. [prMac.com] Bristol, United Kingdom - Independent iPhone developer Jeremy Bassett today is delighted to announce iGrayCards 1.0 for iPhone and ipod touch, an alternative for the photo enthusiast to carrying physical Gray Cards. iGrayCards digitally generates a neutral 18% gray that can be used to balance white in image processing software. The card can also be set to any gray setting from black to white, giving a wide range of gray cards in the photographer's pocket. 18% Gray is the industry standard used by professional photographers worldwide to compensate for different lighting situations. iGrayCards is the digital solution for the iPhone. iGrayCards features: * 436 x 320 pixel digitally generated card * 18% Neutral Gray default setting * Slider Control for setting 0 - 100% Gray * Card Presets * Info displaying Preset or Custom Setting when card is displayed iGrayCards is the ideal App for the digital photo enthusiast who does not carry or own Gray Cards. Simply by including the running App in the frame to be photographed, it can be referenced in most modern image processing software to set the White Balance point for the whole image. Using just one image a whole set of images taken under the same lighting conditions can be set. Each generated Gray Card using the custom setting is digitally calculated to be perfectly accurate and the slick user interface enables the user to swap between the generated card and settings with one touch. Supports all leading Image Processing Software including: * Photoshop * Lightroom * Google Picasa * PaintShop Pro * Aperture Device Requirements: iPhone and iPod touch 3.1.2 or later Pricing and Availability: iGrayCards 1.0 is only $0.99 (USD) and available worldwide exclusively through the App Store in the Photography category. Jeremy Bassett is an independent iPhone App Developer from Bristol, UK. Copyright (C) 2010 Jeremy Bassett. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries. ### Jeremy Bassett iPhone Developer United Kingdom