Press Release

Waterfield Designs Apple iPad Cases: Ultimate SleeveCase & Suede Jacket

San Francisco, CALIFORNIA    Feb 09, 2010 in Bags and Cases


WaterField Designs today introduces its first Apple iPad cases, the TSA-friendly and custom-sized iPad Ultimate SleeveCase and Suede Jacket are ready for pre-order. The customizable Ultimate SleeveCase combines ballistic nylon and neoprene with an impact-resistant plastic insert and a scratch-free, screen-cleaning Ultrasuede lining to protect the iPad screen. The Ultrasuede iPad Suede Jacket provides snug-fitting, scratch-free protection from bumps and scrapes and can double as a screen cleaner.


[] San Francisco, CA - WaterField Designs, a local manufacturer renowned for its high-quality custom sleeves, bags and cases for digital gear, introduces the first of its several cases for the hotly anticipated Apple iPad: the iPad Ultimate SleeveCase and the Suede Jacket. The Ultimate SleeveCase includes shock-absorbing neoprene and screen protecting, impact-resistant plastic plus a scratch-free, screen cleaning Ultrasuede(R) liner; the Suede Jacket's custom sizing coupled with UltraSuede(R) stretch memory ensure a snug fit for scratch protection. Both are available for pre-order at the sfbags website.

"People are likely to take the iPad with them everywhere," noted Gary Waterfield, company founder. "It's too big for your pants pocket, but our custom-fitted Ultimate SleeveCase and Suede Jacket are the next best thing - they're both slim and protective and they travel easily."

The Suede Jacket, with or without an optional stretch pocket, protects the iPad from the occasional ding in a scratch- and static-free Ultrasuede(R) case that can double as a screen cleaner. Small pull-tabs help ease iPad insertion and removal.

The customizable iPad Ultimate SleeveCase provides scratch-free and compact, multi-layer protection. The iPad case interior is fully lined with screen-cleaning Ultrasuede(R). A nearly indestructible, ballistic nylon outer shell is lined with high-grade shock-absorbing neoprene and an impact-resistant insert to protect the iPad screen. A bottom loop helps ease iPad removal. Users may customize with several options: horizontal or vertical case orientation, our standard Lead Indium trim or a new limited run Brown Leather trim option, a shoulder strap and/or a removable "Piggyback" accessories pouch.

These TSA friendly iPad cases allow travelers to breeze through airport security. Both Apple iPad cases can be used alone or in WaterField's Muzetto, Cargo, Cozmo, or VertiGo bags.

Pricing and Availability:
Available now for pre-order. Cases will ship within one week of Apple ship date.

Suede Jacket Price: $19 USD. With pocket: $25 Color: Black. Vertical orientation.

SleeveCase with Flap: Price: $55 USD. Colors: Black with Lead Indium or Black with brown leather trim ( $4). Additional options: Simple Shoulder Strap ($7), Piggyback accessory pouch: ($25), Piggyback with brown leather trim ( $2).

Compatible with WaterField's Personal Muzetto ($239), Small Cargo ($179-$209), Small Cozmo ($169-$199), and small VertiGo ($85).


WaterField Designs
Ultimate SleeveCase
Suede Jacket Case


WaterField Designs manufactures custom-fitted, high-quality cases and bags for a full-range of laptop computers, cameras, and other digital gear. All products are manufactured to exacting standards in San Francisco. More information is available WaterField Designs online in the About Us section. WaterField Designs, SleeveCase, Suede Jacket, PiggyBack, Muzetto, Cargo, Cozmo, VertiGo, are trademarks of WaterField Designs. Other company and product names may be trademarks of their respective owners.


Heidi Marzke
Director of PR and Marketing


Tags: Bag | Cases | Personal | SleeveCase | WaterField | Suede Jacket | iPad Sleeve