Slango iPhone App Developer Takes Creative Promotion Into Own Hands

February 9, 2010 in Reference (E)

[] Greenville, NC - Apps are a high-volume, low-margin business, which can mean few funds left to promote a product in any media, let alone mass media. Slango's developer, SchroederDev LLC has addressed the issue by partnering with Appency, a small PR firm that specializes in App promotions to produce an urban language online commercial (subtitles included for the slango-impaired), viewable on YouTube and other video sites online using the tag-line "pop culture in your pocket" for Slango, the App that translates urban terms.

Just in case you mistakenly think urban slang can't be used in normal conversation, newscaster AC shows in Slango's commercial that even broadcasting's finest can find uses from the newly expanded vocabulary this app will create. The app features over 4 million urban culture terms and definitions in a search-able database. The QuickSearch technology allows users to query other words found within terms.

Keep your posse posted on lingo they need to know with the app's sharing feature that easily links selected words on Twitter, Facebook and email accounts. Slango is also great for the current Facebook trend of posting the urban definition of your name. Tap the "Word of the Day" and the Random Word icons to keep up your urban education.

Device Requirements:
* iPhone and iPod touch
* Requires iPhone OS 3.0 or later
* 0.3 MB

Pricing and Availability:
Slango 1.1 is only $o.99 (USD) and available worldwide exclusively through the App Store in the Reference category.

SchroederDev LLC was founded in 2009 by Brian Schroeder. It is a privately held independent firm based in Greenville, North Carolina. SchroederDev is committed to developing user friendly information and entertainment apps that leverage the strengths of the revolutionary iPhone/iPod platform. Their Slango Urban Dictionary app has been downloaded more then any other urban phrase app in the iTunes store, and is currently the #1 Reference app in the United States. Copyright (C) 2010 SchroederDev LLC. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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