hurriKane Solutions Makes Tails Wag with Dog Boutique Web Site

in Web Design (F)

[] Chicago, IL - hurriKane Solutions, LLC, a Chicago-based website design firm, announces the unveiling of, the new e-commerce enabled website for Red Dog House in Chicago.

Red Dog House features many exclusive lines of tail-wagging wares-including dog apparel, dog leads, dog collars, dog carriers, dog beds, spa products, organic treats and accessories-rarely found elsewhere. Since opening their doors a year ago at their shop location in Chicago's Bucktown neighborhood, Red Dog House has had a functional, yet static, website at, but recently sought to make the site e-commerce enabled to achieve a national market share and reach more customers.

"Opening a second brick and mortar location wasn't an option for Red Dog House," says Seth M. Kane, says Managing Partner of hurriKane Solutions. "However, launching a website that can be viewed by a national audience was a solid and smart business decision."

The work on the site was Kane's first pet-related website, and he gladly took on the project. He notes that one of the major challenges was to design a fully functional e-commerce website in a way that continue to enhance the overall brand identity, store design, and philosophy as espoused in Red Dog House's tagline: Cool Stuff for Your Dog House.

"Working with hurriKane Solutions made the e-commerce transition a relatively seamless one for Red Dog House," said Red Dog House owner, Steve Greenberg. "They were completely responsive to our needs and what we were specifically trying to achieve," Greenberg continued.

A secondary challenge was to provide a system that not only made it extremely easy for customers to shop online, but would minimize the work necessary in managing customers, orders, sales reports and more. hurriKane uses current client experiences to help target customers, protect against fraudulent orders, and make business processes as streamlined as possible.

"hurriKane provided import/export features that allow Red Dog House to fully communicate with their existing Intuit QuickBooks Point of Sale System," said Kane. "The result is a website that combines an updated overall look and feel with a custom e-commerce platform that builds on Windows Technologies".

The new website at is not only easy to navigate and full of new products for dogs and dog-friendly homes, it's also disability friendly. Under the standards set by the World Wide Web Consortium (W3C) and Section 508 of the U.S. Rehabilitation Act, all individuals are entitled to websites with content that is compliant with standards, and accessible to all. Compliance not only assures compatibility for disabled users, it also helps with Search Engine Optimization.

hurriKane continues to approach every e-commerce project by focusing more and more on the importance on accessibility and how that directly relates to Search Engine Optimization. "In today's competitive search engine market we are finding great success in making our e-commerce websites compliant with The Disability Rights Commission Act 1999 guidelines. Since and other search engines read and collect content just like the text converter devices used by people with visual disabilities," says Kane. "hurriKane-designed sites are not only easy for the to find and visit but they are also accessible to people with visual and other disabilities."

"Anyone can open up an online store. The question is: do you have a platform to lead customers in the doors?" Kane says. "A website designed by hurriKane Solutions can help you bring customers to your website and improve your bottom line."

Red Dog House, located at 2031 North Damen Avenue, Chicago, IL 60647, and online, features many exclusive lines of tail-wagging wares - including clothing, leads, collars, carriers, beds, spa products, organic treats and accessories - rarely found elsewhere. For more information about Red Dog House including upcoming sales and events, call toll-free 877-223-RDH1 (7341), or visit the Red Dog House website.

Chicago-based hurriKane Solutions is a private company which provides e-commerce website and online solutions that affect and improve the bottom line for their clients. hurriKane Solutions focuses on creating websites that make an impact, and specializes in making clients' websites compliant for disabled users as well. Information about the solutions provided by hurriKane Solutions can be found at hurriKane Solutions website, or by calling (312) 285-0408.


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