Bestselling Magic Trick on App Store Lowers Price - Fights For Top Spot

March 26, 2010 in Entertainment (E)

[] Everett, Washington - Magic Card, currently the best selling magic trick on the App Store, is dropping in price to only $1.99 (reg. $4.99) in a gambit meant to claim the top position in the highly competitive Entertainment category. The clever iPhone illusion has always been popular with professional magicians, but the recent feature in Apple's "New & Noteworthy" on iTunes has triggered a 100-fold sales spike. Moving quickly to cement its position as the top trick on the store, iPod support has also been added with a free update that shipped today, adding an entirely new effect.

"It's been an exciting ride up the sales charts, but only one app in the top 25 costs as much or more than we were originally charging," said Dylan Malone, founder of Renditions Design and developer of Magic Card. "I want to bring a professional quality illusion to a broader audience, and introduce the art of magic to tens of thousands of new people."

Magic Card's success lies in being easy enough to learn that anyone can do the trick in minutes, and yet its secret is clever enough that it is used by professional magicians in their close-up routines all over the world. In the original illusion a spectator choose a card and placed it face down on a table. They would pick the iPhone up, wake it from sleep, and launch the camera app. Then the performer, explaining that the iPhone seems to be able to do almost anything, snapped a picture of the back of the card and showed it around. Finally, they would slowly shake the phone until suddenly the spectator realized that their card had turned face up in the photo, revealing their choice!

The 2.5 update, which shipped today, added a second card trick that does not require a camera, opening the trick up to iPod touch users for the first time. In this variation after the card is chosen, the phone wiggles and shakes to determine the right card, a ghostly image of the card zooms into view briefly, and the phone finally displays the correct card's name, apparently in Apple's familiar Notes app.

Feature Highlghts:
* Simple to follow built-in instructions (with pictures)
* Elegant, straightforward method that works equally well for beginners or professional magicians
* Uses the latest features of the iPhone OS to make the trick even easier
* Requires no sleight of hand
* Now works with the iPod touch and all iPhone models

Device Requirements:
* Compatible with all iPhone OS devices
* iPhone required for the camera illusion
* Requires iPhone OS 3.1 or later
* 5.8 MB

Pricing and Availability:
Magic Card 2.5 is currently $1.99 (USD) and available exclusively through the App Store in the Entertainment category.

Based in Everett, WA, Dylan Malone has been developing iPhone applications since the launch of the App Store in 2008. Malone comes from a design background, having worked for many years as an artist in the newspaper industry- and has found that skill set quite handy in the competitive App store. All Material and Software (C) 2010 Dylan Malone / Renditions Design / All Rights Reserved. Apple, the Apple logo, iPod, the iPod logo, are registered trademarks of Apple Computer in the U.S. and/or other countries.


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