BeeTV Launches iPhone App Showcasing Personalized TV Recomendations

in Lifestyle (E)

[] San Francisco, CA, USA and Milan, Italy - BeeTV, a new service that helps consumers find and discover TV shows and movies on television, the web and mobile, announced today the launch of an iPhone App available now in the Apple iTunes App Store.

The BeeTV mobile application enables users to receive personalized recommendations for content ranging from real-time broadcast programming to online and mobile TV shows and movies. Content recommendations are generated by a proprietary technology that analyzes and matches individual tastes and preferences. "Now more than ever, TV and movie fans can be directed to the content that they want to see, when they want to see it and on their platform of choice- TV, web, mobile - without having to channel surf," said Yaniv Solnik, CTO.

"Our App is the first in the mobile space to provide personalized TV and movie recommendations that extend cross platform," continued Solnik.

The BeeTV mobile application is also a "mobile-first" market entrance, preceding the release of the BeeTV online experience which is currently in closed beta and requires a beta code. "We've had an excellent response to the online closed beta and ran out of beta codes almost immediately. Currently, there is a waiting list," said Solnik. However, no beta code is required for the iPhone Application and users who download it will have access to the online site which is not yet available to the general public.

Users of the BeeTV iPhone App will be able to manage their TV entertainment experience from a single, convenient and easy to access place:

* Receive personalized recommendations for broadcast TV, online and mobile TV content
* Discover new TV shows and movies you can watch on your iPhone, iPod touch, TV, the Web and iPad
* Find TV shows and movies you like from Apple iTunes and other storefronts
* View customizable TV listings
* Request shows similar to the ones you like
* Create your own watch list
* Request TV reminders with smart alerts
* Rate, comment on and share recommendations with friends on Facebook and Twitter

"With the BeeTV app, you don't search for content, the content finds you," said Rodolfo Hecht, Chairman. "We are excited to offer consumers this mobile-first experience of BeeTV on their iPhone and we look forward to opening up the site to the general public soon."

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 3.0 or later
* 1.3 MB

The BeeTV iPhone application is offered for free to consumers and is available from Apple's App Store in the Lifestyle section for iPhone or iPod touch devices. For more information go to the BeeTV web site. You can become a fan of BeeTV on Facebook and follow BeeTV (@bee_tv) on Twitter to find out What's On TV any night of the week with BeeTV lists.

About BeeTV
Founded in 2008 by leading media and technology veterans Rodolfo Hecht, Yoram Granit, and Yaniv Solnik, BeeTV has been working vigorously on developing a service solution that lets viewers easily and enjoyably find the most relevant TV content across multiple platforms and devices. BeeTV maintains its headquarters in Milan, Italy, with the core technology team in Herzliya, Israel and a business office in San Francisco, USA. The company is backed by Innogest, the leading Italian venture capital firm.


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