Affle's Pinch iMessenger Announces 1st Week iPad Global Contest Winners

in Productivity (E)

[] New York, NY: Affle, the inventor of Pinch iMessenger, has announced the winners for the Pinch iPad Global Contest for week 1. The Top 25 Pinchers have already received US $30 iTunes gift cards each and the chance to play further for the Prize of the Month and the Year.

Pinch is a smartphone iMessenger that has registered over 550,000 Pinch contacts within the 1st week of launch. "Pinch is gaining significant momentum and critical mass. We are scaling up our cloud infrastructure to ensure the highest levels of service for our users across 10 countries." said Anuj Khanna, CEO of Affle.

Affle is running a global contest for Pinch to reward Pinchers for over 30 different achievements which users can unlock while using Pinch app. There are three categories of prizes based on the points earned by every Pinch user. The prizes are as follows.

* Pinch Prize of the Week: TOP 25 Pinchers win US$30 prepaid iTunes Gift Card each
* Pinch Prize of the Month ("iPAD"): 1 FREE iPAD (MSRP US$1,000)
* Pinch Prize of the Year ("Grand Prize"): 1 Grand Prize to be announced (MSRP US$2,000)

Pinch is the first iMessenger with leaderboard contests, cool map views of friends, with locations, directions, journeys and miles traveled supported across all major smart phones. Talking about this, Product Development Director at Affle Mr. Charles Yong says, "With messaging, location and leaderboards we create unique opportunities for user engagement and it is not surprising that brands and sponsors are keen to offer real and exciting rewards like iPads to the Pinch contest winners."

While talking about privacy, encryption and avoiding spam, Mr. Yong said "We use advance techniques to adhere to our privacy policies and ensure encryption of all personal information and messages. Our users have the full control to decide when exactly and with whom they wish to share their location information. Even our leaderboard contests are designed to reward fair play and genuine Pinch conversations only."

Supported Platforms:
* iPhone 2G, 3G, 3GS, iPhone 4G (iOS4), iPod touch, Android 2.x, Blackberry 4.x, Symbian, Web, PC

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 3.1 or later (iOS 4.0 Tested)
* 3.6 MB

Pricing and Availability:
As a Special Introductory Offer (75% Discount), Pinch 1.2.15 is only $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Social Networking category.

Affle is a leading mobile media company with the R&D headquarters in Singapore and the Marketing headquarters in the US. Affle has consistently delivered innovations that enhance the user experience on mobile messaging and make mobile media a reality. Affle currently operates in Singapore, India, China, UK, USA, Indonesia, Australia, Thailand and Malaysia. Affle's shareholders include Microsoft & Itochu and 50% of Affle's directors based in the US. Copyright (C) 2010 Affle. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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