Matthew Talbot-Kelly's Pedlar Lady iPad app & New Short Film released

in Books (E)

[] Vancouver (BC) Canada - Matthew Talbot-Kelly, the Producer/Director of the new storytelling iPad app The Pedlar Lady of Gushing Cross will screen his new film 'The Trembling Veil of Bones' at the upcoming London International Film Festival (LIAF) on Saturday September 4th, at 9 pm.

Says Talbot-Kelly: "While both are playful, innovative and difficult to pigeon-hole, on the surface, the two projects are completely different. At Moving Tales, with our first iPad app 'The Pedlar Lady of Gushing Cross', we're pushing the technological envelope of ebooks by doing a mash-up of storytelling, storybooks, poetry, animation and sound, while honing an elegant graphic novel aesthetic. Wearing my other hat as a experimental film maker, as shown in my new film The Trembling Veil of Bones, I am pushing narrative and methodological conventions, while blurring the line between found, camera recorded and digitally created elements."

'The Pedlar Lady of Gushing Cross', an exciting new iPad app, was released last week by Moving Tales Inc. and is available for iPad users at the App Store for $4.99. Inspired by the age-old tale of a man who becomes rich through a dream, 'The Pedlar Lady of Gushing Cross' describes the journey of a poor pedlar woman who, guided by the shifting line between the real and the unreal, discovers a surprising and wonderful treasure. The app's dynamic typographic layouts can be animated using the iPad's accelerometer, and randomly selected alternative perspectives are incorporated to ensure that no two viewings are alike. Other features include Cover Flow-like navigation, the choice to hear and display the story in Spanish as well as English and compelling, poetic voice-over narratives.

Some Early Reviews of the 'Pedlar Lady of Gushing Cross':

"This is by far the best story telling app on the market. Simply delicious, this app has somehow found a very innovative way to fuse a variety of delivery mediums like graphic novels, film, interactivity, and e-books together to create this experience. You really have to experience it to fully get it...."

"Once upon a time there came along an app that changed the world of storytelling...." Canadian Family, July 28th, 2010, Canadian Family

"...stunning revival of an old tale." Brodie Beta, July 28th, 2010

"Five Stars! Really freakin' cool! - This is the future of books...absolutely wonderful story and animations to boot!" by ZombieT-Rexx, 29 July 2010, U.S iTunes store

"I dont have an iPad and wasn't in a hurry to get one, but after looking at your video, I simply need an iPad just so I can get your App!! I love where it can take stories for children and its just stunning to look at. Im also a huge fan of Alan Clarkes character designs. Well done!" Cathal Gaffney, Co-founder/ CEO of Brown Bag Films, Two time Academy Award nominated animation studio.

The festival run of 'The Trembling Veil of Bones' is starting to pick up momentum. Co-Produced with Canada's National Film Board (NFB), Talbot-Kelly's animated short film 'The Trembling Veil of Bones' combines live action and computer-generated imagery to create a densely layered world of intrigue and revelation. An extraordinary amalgam of visual storytelling, sound design and animation, the film reinvents narrative language to trace a journey from isolation to fragile intimacy.

LIAF Director Nag Vladermersky says "we choose the amazing short film The Trembling Veil of Bones from out of 2500 submissions and are looking forward to premiering it for our discerning UK audience." An extraordinary amalgam of visual storytelling, sound design and animation, the film reinvents narrative language to trace a journey from isolation to fragile intimacy. The film premiered at the Dublin International Film Festival, been selected at Prix Ars Electronica in Austria, and was shown at the prestigious Palm Springs Int'l Shortfest.

Located in Vancouver, Ontario Canada, Moving Tales Inc. (TM) was established by founder, director and producer, Matthew Talbot-Kelly. Moving Tales Inc. makes quality animated Storybook apps for the iPad and in the immediate future the iPhone. Moving Tales presents the Classic World Tales series - each story is an imaginative interpretation and adaptation inspired by age-old folk tales, archetypal yarns, and legends from around the world. These are age-old tales of transformation, truth, drama and humour. Copyright (C) 2010 Moving Tales Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


Melissa Than
Canada's National Film Board (NFB) Publicist

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