Californian Girl wins Pinch Global Contest for August

in Social Networking (E)

[] Pittsford, New York - Affle, the leading mobile media company, today announced the August winner of its Pinch Global Contest; Kyle Nicole Jones from California USA who walks away with a 32GB iPad. Kyle's husband, also a user of Pinch iMessenger, was in the fray with a high rank in the global leader-board. The contest, which is connected with the download Pinch iMessenger, the messaging app from Affle has caught the fancy of smart-phone users worldwide.

Anuj Khanna, CEO, Affle said, "Congratulations to Kyle on winning the iPad! We are delighted with Pinch iMessenger's growing popularity all over the world. The downloads have particularly increased in the biggest iPhone markets like the US, UK and Australia. Other markets like Japan, Korea, Malaysia, Singapore have also shown a significant increase in the numbers of Pinch users.

Pinch iMessenger is being used extensively by consumers who are building instant familiarity with the easy to use app. Our analysis of the usage also shows that the app is being used mainly for messaging followed by location based activities. We expect the downloads for Pinch to increase significantly as the Android and the BlackBerry versions go live within a couple of weeks."

Kyle Nicole Jones, winner for the month of August said, "I am enjoying using the pinch app to communicate with my close friends and family. I also have made so many new friendships with people all around the world. It has been an all around great experience using this app communicating, learning different country cultures, along with the benefits of winning prizes. I love it."

In August alone, under the Pinch Global Contest 100 Pinchers, people who use Pinch, also won Gift Cards worth US$15 each. The contest will continue for the entire year giving Pinchers a chance to win more iTunes Gift Cards and iPads. Consumers can visit the Pinch iPad Global Contest sitefor more details.

Charles Yong, Director, Product Management, said, "With the options of pinching Android and BlackBerry users later this month opening up we expect the competition for points to heat up big time. Get busy with reaching out to friends, exchanging messages with them wherever in the world they are, share your location and explore all the hidden features within Pinch. The more you use it the more points you accumulate."

About Pinch:
Pinch by Affle is the first cross platform iMessenger app with strong location based social networking functionalities built in. It provides an easy to play leader-board style contests, cool map views with friend locations, directions, Facebook, Twitter integration updates on journeys made and miles traveled. Pinch also features emoticon integrity across platforms, supports sporty animations and picture messaging. Pinch by Affle can be used on iPhone 2G, 3G, 3GS, iPhone 4G (iOS4), iPod touch, Android 2.x, Blackberry 4.x, Symbian, Web and soon to be launched PC version.

Affle is a leading international mobile media company with the R&D headquarters in Singapore and marketing headquarters in the US. Affle has consistently delivered innovations that enhance the user experience on mobile messaging and make mobile media a reality. Affle currently operates in Singapore, India, China, the UK, the US, Indonesia, Australia, Thailand and Malaysia. Affle's shareholders include Microsoft and Itochu. Copyright (C) 2010 Affle. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


Print this page | PDF | TXT | Read other releases by this member.