Australia's biggest magazine now on iPad using Oomph from Mogeneration

in Services (F)

[] Sydney Australia - Using Mogeneration's Oomph publishing platform, ACP Magazines has brought Australia's best selling monthly magazine, Australian Woman's Weekly, to the iPad, beginning with the November 2010 issue. Mogeneration's iPad publishing platform empowers our existing publishing team to create interactive iPad magazines", says Carl Hammerschmidt, Director, ACP Digital. "Its unique approach to digital publishing complemented our existing workflow and delivered the high quality of product we demanded."

Australian Woman's Weekly contains every page of the printed magazine and also includes videos, slideshows and hotspots for interactivity. Once an issue is downloaded it works completely offline; articles can be shared by email or bookmarked. The iPad edition is $5.99, less than the $6.90 for the print edition. The app will be available from the 27th of October 2010.

"We are excited to bring the iconic Australian Woman's Weekly to what is surely a future icon, the Apple iPad", says Keith Ahern, CEO Mogeneration. "iPad Magazines make sense. Everything that's great about a print magazine, the layout, the content, the contextual advertisements and the size translate wonderfully to the iPad - then you add the Internet, multimedia, personalisation and online advertising. iPad Ads regularly show higher click through rates than the web. This is the future of magazines, in your hands, right now."

About ACP
ACP Magazines sells more than 100 million magazines a year which includes some of Australia's best-loved mastheads, such as the number-one monthly magazine in the country, Australian Women's Weekly, and the number-one weekly magazine, Woman's Day. In fact, 3.2 ACP Magazines titles are sold every second.

Mogeneration was founded in 2008 by Keith Ahern and Tom Adams to create apps and publishing tools for the emerging touch screen device market. Mogeneration has created more than 30 iPhone, iPad and Android apps for customers such as News Ltd, ACP Magazines, Oxford University Press, NRMA and Kraft. Mogeneration has offices in Sydney and Brisbane, Australia, and customers all around the world. Copyright (C) 2010 Mogeneration. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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