Holiday Shoppers Downloaded ShopSavvy - 2.15 Million Times in November

in Utilities (E)

[] San Francisco, California - From Nov. 1-30, smartphone users downloaded the shopping app ShopSavvy 2.15 million times, including 1.4 million times on iPhone and 750,000 times on Android phones. It was the biggest month for downloads since ShopSavvy's introduction in November 2008.

The huge jump in downloads can be largely attributed to the release of ShopSavvy 4 for iPhone on Nov. 1, incorporating a host of new "social shopping" features. Of the 1.4 million downloads by iPhone users in November, 400,000 were first-time downloads and 1 million were current ShopSavvy users updating to the latest version of the app.

Growing consumer awareness of barcode scanning as a comparison-shopping tool, and to ShopSavvy's market-leading position, also have played a key role in the download increase. ShopSavvy was featured in 543 TV newscasts during Black Friday week alone, according to the monitoring service VMS.

"We've long been the No. 1 shopping app on Android phones and with the introduction of ShopSavvy 4, we are on our way to becoming the favorite among iPhone users as well," said Alexander Muse, co-creator of ShopSavvy.

ShopSavvy 4 for iPhone offers an array of new features to make holiday shopping easier for smartphone users. The new consumer-friendly functionality includes:

* Price-matching policies. ShopSavvy tells you whether a retailer will match a competitor's lower price based on ShopSavvy results.

* Up-to-date inventory information. A blue dot by a retailer's name on the price results pages tells you whether an item is currently in stock.

* Streaming deals. ShopSavvy offers a Twitter-like stream of special deals and short-term promotions aggregated from sources across the Web, as well as exclusive deals for ShopSavvy users.

* Add and share product photos and prices. When users find a product, price or retailer that's not already in ShopSavvy's price comparison engine, they can instantly add it - taking the product's photo and adding the price, store name, and other descriptive information. ShopSavvy 4 filters user submissions to optimize accuracy.

* Add and share product ratings and reviews. In previous versions of ShopSavvy, users could scan books, DVDs, consumer electronics and other products to call up third-party online reviews. In ShopSavvy 4, users can add their own ratings and reviews - and share them with the universe of ShopSavvy users.

ShopSavvy, developed by Dallas-based Big in Japan, is a personal shopping companion for smartphone users. The application enables consumers to scan the UPC, EAN or QR barcodes of products they want to buy and do immediate, in-store price comparisons with local and online retailers. ShopSavvy has emerged as one of the most celebrated and widely embraced shopping apps for Android, the iPhone, and Nokia smartphones, with more than 6.5 million users worldwide. ShopSavvy's price comparison engine includes up-to-date pricing and inventory information from more than 20,000 retailers worldwide, covering more than 20 million products.

Big in Japan Inc. is the leader in barcode-powered shopping by mobile consumers, with more than 6.5 million users generating 50 million product scans per month through the company's ShopSavvy(R) application and the applications of third-party licensees such as CNET and PriceGrabber. Big in Japan's UPC/GPS mobile advertising framework reaches consumers at the point of highest purchase intent, sharing promotions, coupons and other relevant information about scanned products. Big in Japan maintains one of the largest price comparison engines for local and online retailers, with links to the pricing and inventory systems of 20,000 retailers worldwide. Big in Japan is funded and incubated by Architel, a Dallas-based managed services provider. Copyright (C) 2010 Big in Japan Inc. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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