Men Are Easy This New Year

in Lifestyle (E)

[] Makawao, Maui, Hawaii - Icanology LLC today released their new iPhone, iPod touch, and iPad application, Men Are Easy - New Year Resolutions, in the Apple iTunes' App Store. Tips and resolutions are adapted from the award-winning book, Men Are Easy. The app, which can stand alone or supplement the book, is billed as "a modern girl's DYI guide to love and life."

Men Are Easy - New Year Resolutions is entertaining for women who are single, married, looking for love, or over it. It consists of:

* 117 sometimes quirky, but always practical tips
* 11 categories, including You Can Change Him, Don't Work At It
* 7 Resolutions, each with 7 or more steps
* 7 Badges, earned after steps are checked off
* Links for sharing tips and badges via facebook, twitter, and email
* Option to share accomplishments and badges in iTunes' Game Center

Developer and author Lynn Rasmussen says, "Life is faster and more complicated. Tradition is gone. We reinvent our relationships on the go, but we're winging it. Until now, no one has taught us how. The book, and now the app, makes a man, and life, much, much easier."

Mom and daughter team, Lynn and Molly Rasmusssen, released the book, Men Are Easy, as a Kindle edition last week. It's currently pending in review as an iBook in iTunes. The hardcover, published by Greenleaf Book Group, has been described by reviewers as "ground-breaking," "hard to put down," and "refreshing." It won an IPPY award from the Independent Book Awards, the largest international and regional independent book awards program, and a Ben Franklin Award from the Independent Book Publishers Association.

Author, life coach, and systems expert, Lynn Rasmussen, has an MA in psychology with an emphasis in adult development and human systems theory. She lives on Maui with her easy husband of 35 years, Rick. Molly Rasmussen, a Cornell graduate in design and product development, worked for six years as a swimwear designer. She designed successful brands, including Hannah Montana for girls, and now applies that expertise to app and game design. Robert Bonifacio, Icanology's programmer, sold his first game to Atari at 16. He's now dedicated to working on projects that make a difference.

Device Requirements:
* Compatible with iPhone, iPod touch, and iPad
* Requires iOS 4.1 or later
* Full version: 1.8 MB

Pricing and Availability:
Men Are Easy - New Year Resoltutions 1.0 is $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Lifestyle category.

Located in Makawao, Maui, Hawaii, Icanology LLC was founded in 2006 by Lynn Rasmussen. The company uses systems theory and thinking to create elegant tools that make life simpler. Lynn's daughter, designer Molly Rasmussen, joined Icanolaogy in 2010. Their Math Girl series, MathGirl Number Garden and MathGirl Addition House, and their fun, silly holiday apps, Christmas Animal Photo Booth and Awkward Christmas Photo Booth, have each been called "New & Noteworthy" in iTunes. Their plans for 2011 include expanding the MathGirl brand; releasing the app Men Are Easy Tips and Missions; branching out to mac apps; and producing more books. All Material and Software (C) 2010 Icanology LLC / All Rights Reserved. Apple, the Apple logo, iPod, the iPod logo, are registered trademarks of Apple Computer in the U.S. and/or other countries.


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