Grimm's Rapunzel from Ideal Binary Raises the Bar for Interactive Books

in Books (F)

[] Dublin, Ireland - Ideal Binary Limited, a privately held iPad, iPhone & iPod touch developer and publisher, is pleased to announce the release of Grimm's Rapunzel ~ 3D Interactive Pop-up Book for iPad, iPhone & iPod touch, available at $1.99 / Euro1.59 / 1.19 for the first week of release.

Grimm's Rapunzel, the second in a series of interactive 3D pop-up eBooks for iOS, is a uniquely presented adaptation of the classic Grimm Brothers' tale. Featuring beautifully illustrated interactive 3D pop-up scenes to accompany the text, the reader can interact with the story in an entirely new way, playing with screen elements or viewing scenes from new perspectives. Accompanied by a fantastic music score, narrations in three languages and a host of highly interactive pop-up scenes, Grimm's Rapunzel offers an incredibly immersive and educational experience that blurs the lines between books and games, defining a new category for interactive entertainment. The book features "Read to Me", "Read it Myself" and "Autoplay" modes offering different ways to experience the story.

Powered by PopIris(TM) from Ideal Binary, Grimm's Rapunzel further develops the new standard set by Grimm's Rumpelstiltskin released earlier this year. Grimm's Rumpelstiltskin was chosen by Apple to be iPad App of the Week in twenty countries around the world. Says Kevin Doolan, Ideal Binary co-founder: "We've exposed much more of our new PopIris(TM) technology in this second 3D interactive pop-up book. Each pop-up scene features a task that the reader is encouraged to complete, effectively weaving them into the fabric of the story. This is quite unlike any other interactive ebook currently available." He continues, "Producing Grimm's Rapunzel has enabled us to further develop the underlying middleware so that the production process is even more streamlined. We are able to develop content using this technology faster and to a higher standard, so you can expect to see additional high-quality releases over the coming months."

A significant development of Ideal Binary's original 3D Classic Literature Collection(TM) application, at the core of the PopIris(TM) toolset lies a proprietary high performance 3D eBook engine. Using cutting edge techniques PopIris(TM) can produce a convincing 3D simulation of a real book, while also integrating highly interactive 3D scenes, allowing the reader experience the underlying story in an incredibly immersive way. The engine enables PopIris(TM) based eBooks to out-perform other interactive books of this nature.

Grimm's Rapunzel is the second release in a series of books to be powered by the PopIris(TM) engine.

Device Requirements:
* Compatible with iPhone, iPod touch, and iPad
* Requires iOS 3.0 or later
* 22.7 MB

Pricing and Availability:
Grimm's Rapunzel 1.0 is only $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Books category.

Founded in 2008, Ideal Binary is a Dublin, Ireland based developer and publisher of interactive entertainment content. Building on its proprietary PopIris(TM) enhanced ebook engine, Ideal Binary develops highly innovative and entertaining software including interactive books and games. Ideal Binary's PopIris(TM) engine is a groundbreaking development environment which allows the team to rapidly prototype, develop and publish rich "Pop Up" books featuring interactivity, games, puzzles and other innovative features. Copyright (C) 2010 Ideal Binary, Ltd., All Rights Reserved. PopIris(TM) is a trademark of Ideal Binary, Ltd. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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