Mother Earth News hatches Pickin' Chicken iOS app

in Reference (E)

[] Austin, Texas - Funny Farm Industries proudly launches with Mother Earth News, the longest-running publication dedicated to sustainable lifestyles, Pickin' Chicken in the Reference section of the App Store. Download price is $2.99.

With Pickin' Chicken, everyone, including eco-conscious urban farmers, backyard chicken enthusiasts, 4-H and FFA members, students, teachers, locavores, and full-time farmers can research breeds from their iPhones, iPads or iPod touches.

Pickin' Chicken features an illustrated guide to more than 75 chicken breeds and 100 varieties with 250-plus photos. Users can find the ideal chicken breed for eggs, meat, personality or any combination based on results from 14 searchable characteristics.

The app's "Eggspert" advanced search includes additional criteria: Standard or Bantam; Temperament; Climate; Heritage; Forager; Sex Linked; and Broody. Pickin' Chicken also features an editable Favorites library, a browsable alphabetical listing of chicken types, a glossary of terms, educational resources, tips on chicken care, a link to upload the user's own chicken photos, an integrated Twitter link, and an opportunity to win a free chicken coop from Mother Earth News.

"We want Pickin' Chicken to be an extension of Mother Earth News' chicken resources: easy to use, practical and helpful to everyone, regardless of their previous experience in raising chickens," says Bill Uhler, Mother Earth News general manager.

"We are pleased to be working with Mother Earth News to bring this app to the sustainable community," stated Michelle Hernandez, President of Funny Farm Industries.

Each search result listing includes a thumbnail photo, the breed name, heritage, icons for egg size and color, and the weight at harvest time. Selecting any of the breed listings brings up a summary, as well as a detailed entry on that particular breed of chicken, with full-screen photos and information from the American Livestock Breeds Conservancy if the breed is rare or endangered.

Device Requirements:
* iPhone or iPod touch
* iOS 3.0 or later
* 7.8 MB

Pricing and Availability:
Pickin' Chicken 1.1.1 is $2.99 (USD) and available now through the App Store in the Reference category. Review copies are available upon request.

Deep in the heart of Austin, Texas, Funny Farm Industries is a privately funded company focusing on providing tools and resources for the urban farmer. Copyright 2009-2010. All Rights Reserved. Apple, the Apple logo, iPhone, iPod, and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks are the property of their respective owners.


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