February 2, 2011 in Lifestyle (F)
[prMac.com] Pontirolo Nuovo, Italy - Can a video promote an app in a 'viral way'? We are trying to do showing a short story in cartoon mode. The story is idea based on italian press gossips, but it it is purely fiction and any references to facts or real people are purely a coincidence.
The video running 2 minutes tell a story of nowadays girls lured by meetings with rich people (which is not a news) and show a new romantic way to send messages before these love meetings.
The App is named only on the last few frames of the short movie and makes the video enjoyable by itself. What is the difference of sending fast SMS, without any emotion, and sending short animated postcards with emotionally involving by a strong visual impact. The App way is preferred also because has no costs respect then a SMS. This method is also works on iPod touch and iPad that aren't mobile phones! Finally the SMS cannot inform automatically the sender that the recipient has read the message!
What the app can do? The App send virtual kisses, blowing on the microphone, enlivened by a strong visual impact.
You can send animated e-cards on the following media:
- another iPhone equipped with the the application and push notification active
- a computer or smartphone with email and a browser
- Twitter (Twitpic)
- save a postcard in your camera's photo file for later revision (MMS, email attachment, etc.)
The App also works in compatibility mode with your iPad and iPod touch with Wi-Fi connection (in this case, sending by blowing is inactive).
As you probably noted we not named the app at all, discover it watching the YouTube video on the link!
Located in Pontirolo Nuovo, Bergamo/Italy, Simiula is a new privately held Italian company founded in 2009 by Gerardo Iula. From home computer games, to the PC application software, internet 1.0, to the modern Apps for mobile devices with touch screen, Gerardo has been since 1984. The company leverages the latest technologies, but used in creative ways and always connected to social networks. Copyright (C) 2010 Simiula. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.