BBC Mobile chief joins board of advisors at Sunday Drive, LLC

in iAnnouncements (E)

[] Ventura, California - Following the successful launch of Sunday Drive iPhone App, Sunday Drive LLC announces the addition of Jason DaPonte, former managing editor of BBC Mobile., to its Board of Directors. As a thought leader and mentor in mobile strategy, Jason will help Sunday Drive, LLC to future-proof its offerings and ensure that SD's location-based services continue to become an engaging platform on the new media of smart-phones and beyond.

Mr. DaPonte's experience includes Executive Producer for BBC ONLINE, Event Chair at the BBC Future Media Editorial Forum as well as mentor and facilitator on the BBC Creative Network. Jason also has extensive experience advising small businesses and helping them build mobile and digital media competency in the UK, Sweden, Korea and Australia. He has also consulted and worked with: The Economist, Flavorpill, CitySearch, FOX, The Washington Post, U.S. News & World Report and Dealtime.

Jason Scott, Sunday Drive CEO, had this to say about DaPonte's addition to the Sunday Drive team, "We are proud to have Jason's expertise at our disposal to ensure relevancy on this new media." He added "especially considering the break-neck pace at which this technology is moving." While smart-phones are currently very app-centric and may continue to be so for the short term, DaPonte foresees converging devices and platforms with geo-spatial web capabilities and more web-like integration.

More information about Jason DaPonte can be found at his website Enter The Swarm. He often is invited to speak at tech conferences where he analyzes mobile trends and tips for companies seeking to gain a presence on mobile. While most analysts predict 2011 to be a big year for mobile, the research firm eMarketer predicts the mobile marketing spend in the U.S. alone to double by 2014 to 2.6 billion.

Headquartered in Ventura, California, Sunday Drive LLC specializes in creating a community of travel enthusiasts and conservationists with the goal of building a network of the best scenic and historic routes worldwide. Sunday Drive has developed a location-based road-trip app that provides users with map-based scenic and educational drives, as well as information about the entertaining, historical, and/or educational points of interest that line those routes. Copyright (C) 2011 Sunday Drive, LLC. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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