June 26, 2008 in Technology (F)
[prMac.com] Agoura Hills, CA - Bruce Nazarian, president of the DVD Association and industry giant, told the BuZZ that the DVDA is very close to finding a way to produce and replicate Blu-Ray DVD-compatible media using red laser DVD burners. Nazarian explained that the advantage to this system is it will allow producers to by-pass Blu-ray AACS licensing requirements. Simple projects can be created in current desktop applications, authored in Blu-ray format and burned to current DVD-5 or DVD-9 red laser discs for replication purposes using the H.264 codec.
"This works well for everybody because it sells Blu-ray players and it keeps DVD replicators in business," said Nazarian. "It gives everybody in the second tier of production a far more affordable and easy way to get [their titles into] Blu-ray."
Larry Jordan, host and executive producer of Digital Production BuZZ noted "If the association can make this work, Bruce will have taken us a major step forward in the emerging hi-definition deliverable world."
For more information about the DVD Association, visit their website and be sure to listen to this episode of Digital Production BuZZ for further details about DVDA's announcement of their future plans for Blu-ray at their website or download the podcast from iTunes.
Also featured in the show is Lori Schwartz, senior vice president of the Interpublic Emerging Media Lab to discuss whether the industry is headed towards Blu-ray DVD or on-line distribution; Zach Parrish, last year's winner of Crackle's Wet Paint award about the process of creating engaging 3D animation; Writer Guild of America's Carol Tenney discussing the WGA's upcoming June 21 Los Angeles event "Spinning the Web: An Introduction to Writing for the Internet"; and Mark Jensen, host of Studio 1A Productions on picking the "best" microphone for studio, location, or podcast work.
Creative Planet's Digital Production BuZZ was the first podcast on air about digital production and remains the leader of programming related to the subject. The BuZZ is produced by production veteran Cirina Catania and co-hosted by internationally-renowned digital media expert and Apple-certified trainer Larry Jordan and Michael Horton, head-cutter of the Los Angeles Final Cut Pro User Group (LAFCPUG). New episodes of The BuZZ podcast air live every Thursday at 6:00 pm PDT, and are available on iTunes and Digital Production BuZZ.