Not your %$!#*! press release - Not your %$!#*! App

in Entertainment (E)

[] Delaware, Ontario, Canada - Murtha Design Inc. today is pleased to announce the release of Unnecessary Censorship version 1.3 with faster pixelation and overall improved performance.

Do you know what the term Unnecessary Censorship refers to? Allow me to demonstrate with the headline of this press release! The words "typical" and "average" were unnecessarily censored to give the illusion that we were swearing! Video record your mom, friend, teacher, sandwich artist, guidance counselor, postal mail carrier, delivery person or anyone you can think of and bleep or pixelate them to make it appear that they did something inappropriate! This is the best bleeping app!(TM)

Darren Murtha, CEO of Murtha Design Inc. says "The Unnecessary Censorship App epitomizes what this whole app craze is about where developers are creating unique apps and users are buying them and sharing them with friends while they say 'hey look what I can do with my PHONE!'

Chris Lott, Lead Software Engineer on the project says "When Apple trademarked the term 'There's an app for that.' I think this is exactly the kind of stuff they were referring to. For the first time, anyone can create special effects previously reserved for TV studios. Now anyone can create blurs and pixelations in the palm of their hand! I'm really so thankful to Apple for building an amazing SDK that gives developers to tools to develop creative apps."

People are saying great things about this App!

Ben Griffin, journalist at says "This brilliant iPhone application deserves a mention because it's genuinely entertaining. Basically, you can add beeps and censor any videos you have on your iPhone, turning seemingly innocent videos of relations, friends or pets into what appears to be rants of unbridled obscenity."

iTunes reviewer Herb Hernandez "This is a beautifully made app. Easy to use with lots of potential. I'll definitely be having fun with it!"

iTunes reviewer Ry "the Party Animal" Rocha "Very well done app! A really funny idea - turning any mundane video into a dirty one just by preying on people's natural tendencies to put things behind the bleep - in a well-designed, easy to use app. If you're considering buying this, get the app - if you like the idea, the app will not let you down"

iTunes reviewer Anthony Latess "This app is the #@%#* bomb! I use it on my iPad and have censored every video I have and emailed them back to friends for their reactions! All I can say is OMG! I guess laughter is a healthy thing!"

iTunes reviewer Marc reider "I took a 30 second boring video and made something that my friends are laughing at for hours."

iTunes reviewer iBridget "Censor and let their minds run wild - Censor the most innocent clip like they say, and send it to your friends. LOL it's funny what people start to wonder. =) This is an easy to use app and is great fun. It's nice to see a unique video editing app unlike all the others. Totally worth the money, get it now before they realize they're selling it cheap!"

Device Requirements:
* iPhone 3GS, iPhone 4, 3G, 4G iPod touch and iPad
* Requires iOS 4.2 or later
* 20.3 MB

Pricing and Availability:
Unnecessary Censorship 1.3 is only $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Entertainment category.

Darren Murtha Design has only one focus of business: Developing high quality Apps for Apple iPad, iPhone and iPod touch devices. Darren Murtha Design has been creating preschool iPhone Apps since the iPhone SDK first came out. Copyright (C) 2011 Darren Murtha Design. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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